Volunteer drives, extra meetings, and lots of visitors: Christmas is easily the busiest time in the calendar for any church.
But without clear communication, volunteer drives will fall flat, the congregation won’t be properly informed about special events, and your guests will feel lost and confused. Church digital signage can drastically improve communication during the holiday season, allowing you to deliver a clear and consistent message.
Improving Church Communication During the Holiday Season
There are millions of ways you can use digital signage for the benefit of your church community. We’ve picked eight use cases that we believe could make the biggest difference for you this Christmas seasons:
Add Ambiance with Festive News and Announcements
Church digital signage allows you to quickly and easily change the style of your messages throughout the year. Using Christmas colors and decorations across your communications enhances the festive season.
The traditional method of designing, printing, and sticking up new posters in time for your Christmas events drains the resources of your creative team who are busy enough at Christmas. Using digital signage instead will allow you to deliver festive communications with significantly less effort – and of course, you can continue to change the style for your New Years’ sermon series, for Easter, and beyond.
Raise Awareness of Volunteer Opportunities
Those extra meetings, charity drives, and soup kitchens won’t get off the ground without the help of an army of volunteers giving their time. But you won’t get the help you need unless you clearly communicate your need.
Don’t make the mistake of assuming your current volunteers can handle the extra pressure of Christmas alone – the increased number of meetings can cause even the most servant-hearted volunteer to burn out. Church digital signage will help you grow your volunteer team to meet your demand.
Of course, once your volunteers are ready, you’ll still need a congregation. How often do you hold an event and then hear after that more people would have come, but they forgot? If your congregation is like many others we’ve visited, we’d be willing to bet it’s a frequent occurrence! Digital signage can act as a constant reminder to your congregation to come to your special events and bring their friends.
Promote Inclusivity by Live-streaming Services Outside the Sanctuary
Christmas should be an inclusive time, but for the volunteers out in reception, or the mothers sitting outside the service with their babies, the story can be quite different. Digital signage has a solution: live-streaming your services in other areas of your church.
Live-streaming your service across your campus will ensure as many people get to hear and be impacted by the sermon as possible, all at the same time. When the entire congregation receives your message simultaneously, you will help build a stronger community.
This functionality is also incredibly useful if you hit capacity and need to use an overflow room. By having a streaming solution setup through your digital signage, you can be confident that every person who walks through your doors will have an opportunity to hear your message.
Provide Wayfinding and Welcome First-time Visitors
Many visitors first come to church on Christmas, either through an invitation or simply because that is the one time of year they like to attend church. Established church-goers feel at home when in church, but for those coming for the first time the experience can be overwhelming, especially if you have a large congregation.
Church digital signage can help ensure that every visitor feels at home straight away, even if they manage to dodge your enthusiastic welcome team. Effective signage will quickly orient your first-time visitors and they’ll quickly become familiar with your campus. When your congregation can confidently and safely navigate the church campus and is able to develop positive interactions within it, the frequent outcome is loyalty and long-term engagement.
Effective digital wayfinding in a holiday theme will improve your visitors’ experience and allow them to relax and enjoy the service.
Encourage Online and Social Media Interactivity
In 2016, 78% of U.S. Americans had at least one social media profile, making it one of the most important and powerful forms of communication available today, and vital for spreading the message of Christmas.
As one of your key methods of communicating your message, your social media campaigns need to be front and center for all to see. A great way of boosting visibility and encouraging interactivity is to showcase your social media posts around your church campus using digital signage. This will expand your reach, create excitement and encourage the congregation to engage with the church through social media.
Familiarize the Congregation with your Pastors
As your church grows, it can become harder for your pastors and teachers to connect with every single member of the congregation on a one-on-one level.
A biography of the service’s speaker, displayed on your digital signage, can help remedy this situation. This solution is particularly effective when you have a guest speaker, or if you use multiple different speakers. Helping your congregation get to know your speakers will make them more relatable and increase the effectiveness of their message.
Reach the Hearing-impaired
Being hearing-impaired shouldn’t be a barrier to enjoying everything a church community has to offer. Most churches with a hearing-impaired community offer signing and other assistance during the service, but what about your other communications?
Digital signage is a great way to make all your communications accessible to everyone. For example, you can show a video and give a transcript or summary at the same time, or you could communicate your message just through text. The best thing about church digital signage is that it gives you the flexibility to make that choice for yourself.
Keep your Congregation Safe
As Christmas approaches, a disaster is the last thing you want to think about. But in the event of an emergency, such as a fire, you will want to provide your congregation with the best guidance possible.
Digital signage can help you instigate a quick, calm evacuation of your building in the event of a problem. Digital signage will direct your visitors to their nearest exit and prevent everyone from making the dash to the front door which can create jams and accidents. Having clear signage will also reassure everyone that the situation is under control, helping them to remain calm.