[Guide] A Reseller’s Roadmap to Addressing Digital Signage Concerns

It’s no question that digital signage has tremendous value. Its dynamic flexibility not only appeals to end-users, but to resellers as well. The increasing market for digital signage provides a ripe opportunity for resellers. 

While the benefits to your end-users are plentiful, clients may still be hesitant about the implementation.

To help navigate your client’s hesitations and concerns, we polled our sales team and collected the 10 most common digital signage concerns. Some include:

1. Cost of Training

Let’s be real–many clients are budget conscious. In order to lower their overall costs, many clients will object to paying for software training. However, many clients are new to digital signage, not tech-savvy, or lack the time to learn new software. Clients may object to training with reasonings such as:

  • “I don’t need it, I’m in IT.”
  • “I’ve used digital signage before.”
  • “If the solution is so easy to use, why do I need training?”

In order to rationalize the costs, you will need to compare the cost of training versus the cost of their time. Clients may spend more time learning the CMS on their own than in a one-hour paid training session. Clients can also have as many members of their team sit in on the training so that everyone learns it together at once, instead of learning it on their own separately.

2. Ongoing/Recurring Fees

Again, budget-conscious clients will want to keep costs to a minimum. They are often attracted to one-time cost options and are deterred from paying for additional services beyond the hardware. Common client concerns include:

  • “I don’t need support or ongoing services.”
  • “I’m pretty tech-savvy.”
  • “I don’t want ongoing fees.”

Clients need to be informed of the valuable benefits they gain when they purchase additional services. When justifying recurring fees, let your client know that the recurring cost provides elevated support for them and their team and/or more features. These features will add value to your client’s user base, and the elevated support ensures any client issues will be resolved in a more dedicated, quick manner.

3. On-premise Vs. Cloud Software

Some clients will be hesitant about digital software implementation because they have sensitive data that they do not want to be hosted in a cloud environment. These clients will try and opt for an on-premise/LAN solution because they believe it is more secure. Client concerns include:

  • “Our company mandates LAN only.”
  • “We have highly sensitive data that we don’t want to get out there.”
  • “We want to be able to host and control the environment of our information.”

The truth is, the industry is making a shift away from LAN solutions because of the robust security of cloud-hosted platforms. Ensure your clients know that cloud-based software allows for content to be pulled for their LAN securely. Also, there is a significant cost discrepancy between on-premise and cloud-hosted solutions.

Overcoming Client Digital Signage Concerns

To see all 10 most common digital signage client concerns and how to overcome them, download out latest guide, “A Reseller’s Roadmap to Addressing Digital Signage Concerns”!

Download The GuideDownload The Guide

We create memorable digital experiences. Want a demo?

866.310.4923 or Contact UsContact Us
Jump to top
How about a Demo?
Try the web-based software used by 46,500+ digital signage clients.
Your Information will never be shared with any third party.
No Subscriptions | No Contracts | No Monthly Fees
LOOKING FOR PRICING?
FREE CLOUD SOFTWARE
Featured Case Study
We hate SPAM and promise to keep your email address safe.
A New York labor-management organization upgraded their campuses with digital signage and recorded:
Download the case study to get the specifics of their digital signage network
  1. increased attendance for their training and education programs
  2. improved awareness of their employee benefit plans
PGlmcmFtZSBzcmM9Imh0dHBzOi8vcGxheWVyLnZpbWVvLmNvbS92aWRlby8yNDI5NjIxMDE/YXV0b3BsYXk9MSZsb29wPTEiIHdpZHRoPSI3MDAiIGhlaWdodD0iNDAwIiBmcmFtZWJvcmRlcj0iMCIgd2Via2l0YWxsb3dmdWxsc2NyZWVuIG1vemFsbG93ZnVsbHNjcmVlbiBhbGxvd2Z1bGxzY3JlZW4+PC9pZnJhbWU+
Who is Mvix?
How to Market your Medical Practice
By marrying User-generated Content and Digital Signage
Download the free white paper to get access to:
  1. Tips on how to improve the online and in-office patient experience
  2. Top outpatient engagement topics for 2018
  3. Four marketing strategies you can implement right away
PGlmcmFtZSBzcmM9Imh0dHBzOi8vcGxheWVyLnZpbWVvLmNvbS92aWRlby8yNDgwNjgxODQiIHdpZHRoPSI3MDAiIGhlaWdodD0iNDAwIiBmcmFtZWJvcmRlcj0iMCIgd2Via2l0YWxsb3dmdWxsc2NyZWVuIG1vemFsbG93ZnVsbHNjcmVlbiBhbGxvd2Z1bGxzY3JlZW4+PC9pZnJhbWU+
#1 Digital Signage Software
Digital Signage for Architects & Designers
Enhance spaces with digital technlogy
Download the whitepaper to:
name
e-mail
  1. See how digital signage is being used to
    inspire, motivate and influence behavior

  2. Get tips on how to integrate digital signage into
    your designs for corporate, retail and more

  3. Access a free Project Requirements Worksheet
    to help you get started with digital signage

Courtroom Digital Signage
A Complete Guide to
Download the guide to:
name
e-mail
  1. See the anatomy of a digital docket display system

  2. Learn how to measure the ROI of your court signs

  3. Get free content ideas for your court signage network

LESSONS FROM
A CASE STUDY
Read how Virginia's premier amusement park used digital signage to offer guests elevated experiences. Their recorded results include:
  1. repeat business
  2. positive guest reviews
  3. an enhanced brand image
LESSONS FROM
A CASE STUDY
A social services agency installed networked digital signage screens which resulted in:
  • residents being better informed
    about available services
  • increased enrollment in
    assistance services
Download our free Case Study to understand the inner workings of a school signage system.
Don't Take an Educated Guess When it Comes to your School Digital Signage
Case Study
Download the case study to see how the YMCA of the Rockies used digital signage to increase inquiries about events & activities and improve enrollment in offered programs
Digital Signage Strategy
Download our free Case Study to get details of how Virginia's third-most populous county implemented digital signage in 11 locations for their Parks,
Rec and Community Centers.
We hate SPAM and promise to keep your email address safe.
Case Study
Hold On!
Before you go, let us know what you were looking for that you didn't find...
(866) 310-4923
We hate SPAM and promise to keep your email address safe.
Ready for a Demo?
Before you go, let us know what you were looking for that you didn't find and we'll schedule a demo of our software.
(866) 310-4923
We hate SPAM and promise to keep your email address safe.
Looking for Pricing?
Before you go, let us know what you were looking for that you didn't find. We'll send you the info and pricing, right to your inbox
We hate SPAM and promise to keep your email address safe.
Case Study

  • flight information displays (FIDS)
  • 12 meetings room signs
  • digital lobby signs
  • employee communication displays

Download this free case study to see how Crowne Plaza Dulles implemented a digital signage network with:
Yours Free!

  • increase participation in club activities
  • engage parents and club members
  • get more parents to chaperone events

Download this free case study to see how The Boys & Girls Club of Greater Holyoke in Boston implemented digital signage to:
Yours Free!

  • enforce consistent branding in the campus
  • augment email for mass announcements
  • better manage student messaging

Download this free case study to see how Western Michigan University installed digital signage in 13 campus buildings to:
PGlmcmFtZSBzcmM9Imh0dHBzOi8vcGxheWVyLnZpbWVvLmNvbS92aWRlby8yODQ0MjA1NzU/YXV0b3BsYXk9MSZsb29wPTEiIHdpZHRoPSI3MDAiIGhlaWdodD0iNDAwIiBmcmFtZWJvcmRlcj0iMCIgd2Via2l0YWxsb3dmdWxsc2NyZWVuIG1vemFsbG93ZnVsbHNjcmVlbiBhbGxvd2Z1bGxzY3JlZW4+PC9pZnJhbWU+
Mvix Video Wall at Grounds For Sculpture
Yours Free!

  • speed up ticket purchasing
  • increase interest in upcoming events
  • enhance the park's artistic elegance

Download this free case study to see how a 42-acre sculpture park in New Jersey used a 4-screen 4K video wall to:
Yours Free!

  • modernize the church
  • increase interest in upcoming events
  • reduce printing costs

Download this free case study to see how First Baptist Church in South Carolina used 11 digital signage screens to:
Yours Free!

  • interest in employee engagement initiates
  • communication across departments
  • attitudes on performance action plans

Download this free case study to see how a Virginia Rehab Hospital used a network of 6 digital signage screens to improve:
Yours Free!

  • reduce wait times in the lobby
  • modernize the nursing home
  • improve wayfinding for visitors

Download this free case study to see how a Massachusetts nursing home used interactive digital signage to:
Join us for a free digital signage demo every Tuesday and Thursday at 1 pm EST
Yours Free!

  • cancel wait times in the lobby
  • modernize the nursing home
  • improve wayfinding for visitors

Download this free case study to see how a Massachusetts nursing home used interactive digital signage to:
Yours Free!

  • increase awareness of monthly promotions
  • showcase new truck inventory
  • improve internal communication

Download this free case study to see how a truck dealership in Michigan used digital signage to: