Hotel Digital Signage Makes Hotels Smarter [Infographic]

The traveler’s journey is evolving.

They’re relying more on digital channels for travel inspiration, research, booking and post-stay social. In order to keep up with this shift, hoteliers need to understand the customer journey and alter their approach to interacting with them.

Digital signage is one of the tools hotel managers can use to communicate and engage with guests. When done right, hotel digital signage creates a new landscape for creative engagement and a robust and seamless customer experience.

In addition to guest engagement, hotel digital signage also provides operational efficiencies. By implementing digital kiosks, guests can perform tasks such as checking in/out on their own, therefore freeing up staff to attend to more pressing tasks. During off times, digital signage in hotels can also be used for training, education, and corporate communications. This empowers the staff to support guests needs, which is critical to increasing customer satisfaction and creating more opportunities to up-sell. Employee satisfaction is highly correlated with customer satisfaction so digital signage is a win-win for hotels!

Target the International Traveler

In 2014, expenditures by international visitors in the US generated $220.6 billion in sales, 19% of which was spent on hotels. Digital signage can help hotels target the international traveler and enhance their stay. One way is through the use of digital currency conversion boards. A quick glance at the digital displays grants guests fast and easy access to the exchange rates without having to pull up an app. Such fast, easy and convenient access improves the guests’ experiences.

Digital signage can also drive more revenue. With the exchange rate so conveniently displayed, the guest is very likely to spend more dollars on the hotel property.

Other uses of hotel digital signage include:

It can be used as a platform for feedback and reviews by displaying social media for hotels. This public display of input can be interpreted as a demonstration of trust and integrity, and guests will react by interacting with you more on social media and providing useful feedback.

Reviews e.g. from TripAdvisor, can also be displayed on hotel signs. User generated content (UGC) like reviews and social media posts have a major impact on a customer’s purchase decision.

Hotels catering to air travelers can display live flight information on digital signage screens. Having such information within easy access improves the guest experience and it can also drive additional revenue. For example, displaying canceled flights alongside an ad for discounted rates for extended stays will result in guests booking additional nights, which is more money for the hotel.

Displaying live flight information can also contribute to improving the guest experience even after they’ve left your premises. For instance displaying flight information together with weather or traffic will help guests plan for their trip to the airport. This information also prepares guests for what to expect at the airport, and it can help them dodge much of the airport hassle.

Convention and meeting centers can use digital signage to automate a calendar of event listings and keep constantly changing conference or expo information up to date and accurate. Multiple messages can be displayed at the same time making the digital signage displays a destination hub with info on events, navigational assistance (wayfinding), flight information, and ads for local restaurants.

The infographic below shows how hotel digital signage is driving the guest-hotelier relationship and brand awareness, and why hotels should re-evaluate how tech-savvy they need to be.


To leverage digital signage for hospitality effectively, operators must first understand their audience and the customer journey. Digital signage should then engage, inspire and enhance the user experience, and eventually “nudge” the guest on the path to purchase.

Share this Image On Your Site

Please include attribution to with this infographic.

We create memorable digital experiences. Want a demo?

866.310.4923 or Contact UsContact Us
Jump to top
How about a Demo?
Try the web-based software used by 46,500+ digital signage clients.
Your Information will never be shared with any third party.
No Subscriptions | No Contracts | No Monthly Fees
Featured Case Study
We hate SPAM and promise to keep your email address safe.
A New York labor-management organization upgraded their campuses with digital signage and recorded:
Download the case study to get the specifics of their digital signage network
  1. increased attendance for their training and education programs
  2. improved awareness of their employee benefit plans
Who is Mvix?
How to Market your Medical Practice
By marrying User-generated Content and Digital Signage
Download the free white paper to get access to:
  1. Tips on how to improve the online and in-office patient experience
  2. Top outpatient engagement topics for 2018
  3. Four marketing strategies you can implement right away
#1 Digital Signage Software
Digital Signage for Architects & Designers
Enhance spaces with digital technlogy
Download the whitepaper to:
  1. See how digital signage is being used to
    inspire, motivate and influence behavior

  2. Get tips on how to integrate digital signage into
    your designs for corporate, retail and more

  3. Access a free Project Requirements Worksheet
    to help you get started with digital signage

Courtroom Digital Signage
A Complete Guide to
Download the guide to:
  1. See the anatomy of a digital docket display system

  2. Learn how to measure the ROI of your court signs

  3. Get free content ideas for your court signage network

Read how Virginia's premier amusement park used digital signage to offer guests elevated experiences. Their recorded results include:
  1. repeat business
  2. positive guest reviews
  3. an enhanced brand image
A social services agency installed networked digital signage screens which resulted in:
  • residents being better informed
    about available services
  • increased enrollment in
    assistance services
Download our free Case Study to understand the inner workings of a school signage system.
Don't Take an Educated Guess When it Comes to your School Digital Signage
Case Study
Download the case study to see how the YMCA of the Rockies used digital signage to increase inquiries about events & activities and improve enrollment in offered programs
Digital Signage Strategy
Download our free Case Study to get details of how Virginia's third-most populous county implemented digital signage in 11 locations for their Parks,
Rec and Community Centers.
We hate SPAM and promise to keep your email address safe.
Case Study
Hold On!
Before you go, let us know what you were looking for that you didn't find...
(866) 310-4923
We hate SPAM and promise to keep your email address safe.
Ready for a Demo?
Before you go, let us know what you were looking for that you didn't find and we'll schedule a demo of our software.
(866) 310-4923
We hate SPAM and promise to keep your email address safe.
Looking for Pricing?
Before you go, let us know what you were looking for that you didn't find. We'll send you the info and pricing, right to your inbox
We hate SPAM and promise to keep your email address safe.
Case Study

  • flight information displays (FIDS)
  • 12 meetings room signs
  • digital lobby signs
  • employee communication displays

Download this free case study to see how Crowne Plaza Dulles implemented a digital signage network with:
Yours Free!

  • increase participation in club activities
  • engage parents and club members
  • get more parents to chaperone events

Download this free case study to see how The Boys & Girls Club of Greater Holyoke in Boston implemented digital signage to:
Yours Free!

  • enforce consistent branding in the campus
  • augment email for mass announcements
  • better manage student messaging

Download this free case study to see how Western Michigan University installed digital signage in 13 campus buildings to:
Mvix Video Wall at Grounds For Sculpture
Yours Free!

  • speed up ticket purchasing
  • increase interest in upcoming events
  • enhance the park's artistic elegance

Download this free case study to see how a 42-acre sculpture park in New Jersey used a 4-screen 4K video wall to:
Yours Free!

  • modernize the church
  • increase interest in upcoming events
  • reduce printing costs

Download this free case study to see how First Baptist Church in South Carolina used 11 digital signage screens to:
Yours Free!

  • interest in employee engagement initiates
  • communication across departments
  • attitudes on performance action plans

Download this free case study to see how a Virginia Rehab Hospital used a network of 6 digital signage screens to improve:
Yours Free!

  • reduce wait times in the lobby
  • modernize the nursing home
  • improve wayfinding for visitors

Download this free case study to see how a Massachusetts nursing home used interactive digital signage to:
Join us for a free digital signage demo every Tuesday and Thursday at 1 pm EST
Yours Free!

  • cancel wait times in the lobby
  • modernize the nursing home
  • improve wayfinding for visitors

Download this free case study to see how a Massachusetts nursing home used interactive digital signage to:
Yours Free!

  • increase awareness of monthly promotions
  • showcase new truck inventory
  • improve internal communication

Download this free case study to see how a truck dealership in Michigan used digital signage to: