Managed Service Providers (MSPs) face a unique set of challenges when it comes to running a successful business. Not only are they tasked with keeping up-to-date on the latest technology and making sure that their clients most valuable assets are protected, but they also have to market themselves as a business.
It can be difficult to stand out from competitors in a field where everyone offers similar services and results. Being able to thrive in a crowded field of managed service providers comes down to effectively making the case that not all managed service providers are created equal.
With that in mind, here are six tips that can be used to help MSPs stand out from the competition:
Offer personalized services that cater to each particular client
Providing excellent customer service and personalized experiences are one clear way to win over new clients and create loyal customers. It is up to managed service providers to demonstrate that they understand the unique challenges of each client and offer truly individualized solutions and services. The more a company is willing to make sure that any and all needs are immediately addressed, the more likely a client is to feel valued.
One way to ensure that projects get off to a strong start and establish clear lines of communication is to provide a project requirements worksheet. This simple tool takes just a few moments to fill out, but it sends a signal to clients that the MSP has an organized approach to assessing problems and developing custom solutions. It also demonstrates that the company is committed to providing results-driven services that go beyond one-size-fits-all.
Include comprehensive services
Instead of providing one component of a complex system, companies should expand their services to include all the elements so that clients can rely on one company for all their needs.
For example, if a company specializes in digital signage solutions, it makes sense to go beyond just providing the hardware and also offer the necessary digital signage software platform, installation, and content creation services.
This approach can also help improve accessibility by providing a proprietary system that has components that are designed to work together. There won’t be the same potential gaps that can arise from piecing together a system from different companies that may have different standards and software protocols.