6 Ways MSPs can Stand Out from the Competition

Managed Service Providers (MSPs) face a unique set of challenges when it comes to running a successful business. Not only are they tasked with keeping up-to-date on the latest technology and making sure that their clients most valuable assets are protected, but they also have to market themselves as a business.

It can be difficult to stand out from competitors in a field where everyone offers similar services and results. Being able to thrive in a crowded field of managed service providers comes down to effectively making the case that not all managed service providers are created equal.

With that in mind, here are six tips that can be used to help MSPs stand out from the competition:

Offer personalized services that cater to each particular client

Providing excellent customer service and personalized experiences are one clear way to win over new clients and create loyal customers. It is up to managed service providers to demonstrate that they understand the unique challenges of each client and offer truly individualized solutions and services. The more a company is willing to make sure that any and all needs are immediately addressed, the more likely a client is to feel valued.

One way to ensure that projects get off to a strong start and establish clear lines of communication is to provide a project requirements worksheet. This simple tool takes just a few moments to fill out, but it sends a signal to clients that the MSP has an organized approach to assessing problems and developing custom solutions. It also demonstrates that the company is committed to providing results-driven services that go beyond one-size-fits-all.

Include comprehensive services

Instead of providing one component of a complex system, companies should expand their services to include all the elements so that clients can rely on one company for all their needs.

For example, if a company specializes in digital signage solutions, it makes sense to go beyond just providing the hardware and also offer the necessary digital signage software platform, installation, and content creation services.

This approach can also help improve accessibility by providing a proprietary system that has components that are designed to work together. There won’t be the same potential gaps that can arise from piecing together a system from different companies that may have different standards and software protocols.

managed service providers

Provide professionally managed services

One of the best ways to compete with other managed service providers and stand out is to provide truly personalized account management services. This includes tiered levels of support that allow customers to choose whether they want a hands-off approach or a more fully realized partnership with the MSP.

Clients who already have an extensive staff and IT department won’t have the same support needs and will be able to handle a lot of issues in-house. However, startups and small businesses will have the opportunity to use the MSP as an extension of their business, and can essentially outsource an entire department.

Ultimately, offering different levels of support and pricing packages also creates an additional revenue stream and helps to attract clients who want reassurance that the business relationship will continue beyond the initial purchase. It is another way to offer a level of personalized service that will help to cultivate loyal customers.

Stay educated and up-to-date on the industry

This particular tip has two main components: First, managed service providers must continue to invest in professional development and make sure that products and services continue to meet changing needs and address emerging challenges. Second, MSPs must ensure that every employee, from sales and support to research and development, fully understand the functions and benefits of their services to better communicate their value with potential and existing clients.

Digital signage technology, for example, continues to evolve and expand year after year. An industry that began with simple media players powering menu boards has grown to include stadium-sized displays and cloud-based digital signage software solutions. Managed service providers are tasked with trying to stay ahead of technology trends and immediately provide solutions when a new innovation is introduced.

This requires constant research and engagement with the desired industry. From subscribing to relevant newsletters and regularly attending industry conferences to networking and collaborating with external partners, MSPs must be proactive about staying educated so that they can offer clients that best possible services.

As services expand, MSPs also have to make sure that every member of their team is up-to-date on the latest happenings. If the sales team is uninformed, then they won’t be able to describe and sell available services and convert sales efficiently. A highly educated and prepared team can be the key to success.

Be open to feedback and refining services

Collecting data on the client experience can be an invaluable tool that will help shape and refine services. Perhaps one of the biggest mistakes managed service providers can make is to become too insular and lose out on the opportunity to learn from customer feedback. While a team of technology professionals may be well versed in the latest developments, if they aren’t able to translate those skills to customer-focused services, then they won’t have a successful business model.

One option for collecting feedback is to offer a free trial run. Clients will be more willing to offer valuable feedback in return for free services, and they will see first hand that the MSP is dedicated to improving existing services and creating unique solutions to address specific needs. Even the simple gesture of offering a free trial and showing a genuine interest in the quality of the customer experience can send a clear signal about the priorities of managed service providers that will resonate with potential clients.

managed service providers

 

Offer 24/7 support

It simply can’t be said enough: there is no substitute for exceptional customer service. In a highly competitive field where managed service providers offer similar services and around the same price point, quality customer service can be the distinguishing factor that determines success.

As any business professional knows, problems don’t always arise during regular business hours. Offering continuous support at any time of the day or night can be a major selling point. Clients want to know that help will be available when they need it.

Don’t Get Lost in the Crowd

As technology eliminates traditional borders and creates a more global business world, competition increases. Clients who used to work with local companies now have more options when it comes to shopping around and finding the best-managed service providers.

This new landscape means that MSPs must develop business strategies that include cutting-edge technology, but also go beyond them. Ultimately, managed service providers must be creative when it comes to offering personalized services and support while also focusing on the customer experience and ensuring total satisfaction.  

We create memorable digital experiences. Want a demo?

866.310.4923 or Contact UsContact Us
Jump to top
How about a Demo?
Try the web-based software used by 46,500+ digital signage clients.
Your Information will never be shared with any third party.
No Subscriptions | No Contracts | No Monthly Fees
LOOKING FOR PRICING?
FREE CLOUD SOFTWARE
Featured Case Study
We hate SPAM and promise to keep your email address safe.
A New York labor-management organization upgraded their campuses with digital signage and recorded:
Download the case study to get the specifics of their digital signage network
  1. increased attendance for their training and education programs
  2. improved awareness of their employee benefit plans
PGlmcmFtZSBzcmM9Imh0dHBzOi8vcGxheWVyLnZpbWVvLmNvbS92aWRlby8yNDI5NjIxMDE/YXV0b3BsYXk9MSZsb29wPTEiIHdpZHRoPSI3MDAiIGhlaWdodD0iNDAwIiBmcmFtZWJvcmRlcj0iMCIgd2Via2l0YWxsb3dmdWxsc2NyZWVuIG1vemFsbG93ZnVsbHNjcmVlbiBhbGxvd2Z1bGxzY3JlZW4+PC9pZnJhbWU+
Who is Mvix?
How to Market your Medical Practice
By marrying User-generated Content and Digital Signage
Download the free white paper to get access to:
  1. Tips on how to improve the online and in-office patient experience
  2. Top outpatient engagement topics for 2018
  3. Four marketing strategies you can implement right away
PGlmcmFtZSBzcmM9Imh0dHBzOi8vcGxheWVyLnZpbWVvLmNvbS92aWRlby8yNDgwNjgxODQiIHdpZHRoPSI3MDAiIGhlaWdodD0iNDAwIiBmcmFtZWJvcmRlcj0iMCIgd2Via2l0YWxsb3dmdWxsc2NyZWVuIG1vemFsbG93ZnVsbHNjcmVlbiBhbGxvd2Z1bGxzY3JlZW4+PC9pZnJhbWU+
#1 Digital Signage Software
Digital Signage for Architects & Designers
Enhance spaces with digital technlogy
Download the whitepaper to:
name
e-mail
  1. See how digital signage is being used to
    inspire, motivate and influence behavior

  2. Get tips on how to integrate digital signage into
    your designs for corporate, retail and more

  3. Access a free Project Requirements Worksheet
    to help you get started with digital signage

Courtroom Digital Signage
A Complete Guide to
Download the guide to:
name
e-mail
  1. See the anatomy of a digital docket display system

  2. Learn how to measure the ROI of your court signs

  3. Get free content ideas for your court signage network

LESSONS FROM
A CASE STUDY
Read how Virginia's premier amusement park used digital signage to offer guests elevated experiences. Their recorded results include:
  1. repeat business
  2. positive guest reviews
  3. an enhanced brand image
LESSONS FROM
A CASE STUDY
A social services agency installed networked digital signage screens which resulted in:
  • residents being better informed
    about available services
  • increased enrollment in
    assistance services
Download our free Case Study to understand the inner workings of a school signage system.
Don't Take an Educated Guess When it Comes to your School Digital Signage
Case Study
Download the case study to see how the YMCA of the Rockies used digital signage to increase inquiries about events & activities and improve enrollment in offered programs
Digital Signage Strategy
Download our free Case Study to get details of how Virginia's third-most populous county implemented digital signage in 11 locations for their Parks,
Rec and Community Centers.
We hate SPAM and promise to keep your email address safe.
Case Study
Hold On!
Before you go, let us know what you were looking for that you didn't find...
(866) 310-4923
We hate SPAM and promise to keep your email address safe.
Ready for a Demo?
Before you go, let us know what you were looking for that you didn't find and we'll schedule a demo of our software.
(866) 310-4923
We hate SPAM and promise to keep your email address safe.
Looking for Pricing?
Before you go, let us know what you were looking for that you didn't find. We'll send you the info and pricing, right to your inbox
We hate SPAM and promise to keep your email address safe.
Case Study

  • flight information displays (FIDS)
  • 12 meetings room signs
  • digital lobby signs
  • employee communication displays

Download this free case study to see how Crowne Plaza Dulles implemented a digital signage network with:
Yours Free!

  • increase participation in club activities
  • engage parents and club members
  • get more parents to chaperone events

Download this free case study to see how The Boys & Girls Club of Greater Holyoke in Boston implemented digital signage to:
Yours Free!

  • enforce consistent branding in the campus
  • augment email for mass announcements
  • better manage student messaging

Download this free case study to see how Western Michigan University installed digital signage in 13 campus buildings to:
PGlmcmFtZSBzcmM9Imh0dHBzOi8vcGxheWVyLnZpbWVvLmNvbS92aWRlby8yODQ0MjA1NzU/YXV0b3BsYXk9MSZsb29wPTEiIHdpZHRoPSI3MDAiIGhlaWdodD0iNDAwIiBmcmFtZWJvcmRlcj0iMCIgd2Via2l0YWxsb3dmdWxsc2NyZWVuIG1vemFsbG93ZnVsbHNjcmVlbiBhbGxvd2Z1bGxzY3JlZW4+PC9pZnJhbWU+
Mvix Video Wall at Grounds For Sculpture
Yours Free!

  • speed up ticket purchasing
  • increase interest in upcoming events
  • enhance the park's artistic elegance

Download this free case study to see how a 42-acre sculpture park in New Jersey used a 4-screen 4K video wall to:
Yours Free!

  • modernize the church
  • increase interest in upcoming events
  • reduce printing costs

Download this free case study to see how First Baptist Church in South Carolina used 11 digital signage screens to:
Yours Free!

  • interest in employee engagement initiates
  • communication across departments
  • attitudes on performance action plans

Download this free case study to see how a Virginia Rehab Hospital used a network of 6 digital signage screens to improve:
Yours Free!

  • reduce wait times in the lobby
  • modernize the nursing home
  • improve wayfinding for visitors

Download this free case study to see how a Massachusetts nursing home used interactive digital signage to:
Join us for a free digital signage demo every Tuesday and Thursday at 1 pm EST
Yours Free!

  • cancel wait times in the lobby
  • modernize the nursing home
  • improve wayfinding for visitors

Download this free case study to see how a Massachusetts nursing home used interactive digital signage to:
Yours Free!

  • increase awareness of monthly promotions
  • showcase new truck inventory
  • improve internal communication

Download this free case study to see how a truck dealership in Michigan used digital signage to:
Yours Free!

  • show flight and maintenance schedules
  • show day-of and post-flight activities
  • improve internal communication

Download this free case study to see how NASA's SOFIA Program used digital signage across 3 facilities to: