Digital signage is saturating every corner of the market and as a result, the need for digital signage resellers is increasing rapidly. A digital signage reseller operates as the middle man between digital signage vendors and customers.
While the demand for digital signage resellers is increasing, potential resellers need to first have a clear plan in mind when selling digital signage. In order to capitalize on this industry, a digital signage reseller must know what to sell (such as what type of digital signage player to recommend), who to sell to, how to select digital signage vendors, how to market their services, and much more.
What to Sell
Digital signage resellers have the option to choose what they want to sell. You can choose to specialize in one area such as the digital signage player and installation or expand your offerings for more added-value to your customers. Resellers often sell:
- Content services
Who to Sell to
While selling to “anyone” may be ideal, it is often not realistic. Instead, focus on a specialization that makes sense to you when selling digital signage. This specialization will mold the types of hardware, software, and services you sell as well as alter your selling pitch. Some specializations include:
How To Select Digital Signage Vendors
Vendors offer different product mixes and reseller programs so it’s important to do your research when selecting which ones you want to partner with. Some things you should keep in mind when selecting digital signage vendors to work with include:
- Technology Partnerships
- CMS Ease of Use
- Ongoing Support
How To Market Your Services and be a Digital Signage Reseller
Once you’ve established your value proposition and found which vendors you want to work with, it’s important to market yourself and create a strong online presence. After all, if no one can find you, they don’t know your services exist. Some ways to attract new business include:
- Sending Newsletters
- Conducting Case Studies
- Attending Events and Conferences
- Utilizing Vendor Marketing Resources
For a more full, in-depth breakdown of how to be a digital signage reseller, download our free guide!