The digital signage industry is booming. It was valued at $3.9 billion in 2009 and is expected to reach $23.76 billion by 2020, at a CAGR of 8.18% between 2015 and 2020. Retail accounts for approximately 25% of the digital signage industry. So how can retailers leverage this technological tool to increase their in-store engagement?
The infographic below demonstrates how retailers can leverage digital signage to increase in-store engagement. The digital signage technology creates endless opportunities to engage in-store shoppers. Digital menu boards, video wall displays, waiting room signage, and infotainment displays are just a few methods that forward-thinking retailers have adopted to increase in-store engagement with digital signage.
But how effective is this technology? Digital signage boasts a recall rate of 52% (TV has a 32% recall rate, Magazines have a 21% recall rate). And according to a frequently quoted survey, over 47% of those who have seen a digital sign in the past 30 days specifically recall seeing the specific ad.
SignStix created and designed the infographic below. It shows several different few ways to engage in-store shoppers via digital signage. As well as demonstrates how the technology can lead to effective communication and engagement with customers.
We hope you enjoyed this infographic! Furthermore, you can click here for more infographics made by Mvix.