Digital building directories are a sleek, modern approach to traditional static building directories. They are commonly seen in malls and tourist-heavy areas, and are easy to read and visually appealing. They are also customizable, cost-efficient, and easy to manage.
Now that we know some of the benefits of this solution, let’s walk through 5 crucial tips for implementing digital building directories.
Location is everything, especially when placing your digital building directory. It’s important to place this solution in a high traffic area, such as in the middle of a mall or a hospital entrance. If you’re the owner of a corporate office, think about the section of the building with the most traffic. That is where your digital building directory should be placed. If you’re the owner of a large stadium, it would be wise to place a digital building directory at the front gates, so spectators can easily locate different sections of the stadium and find their seats.
Content is the most retainable when it is short yet concise. When customizing your digital building directory, remember to keep the content straight to the point. You don’t want to overwhelm your audience with text, instead, you want to keep the text limited on your display and consider adding imagery.
3. Content Updates
Along with keeping the content short and concise, you should also assign a digital signage champion to keep the content fresh. This responsibility could be given to a designer or another member of your team. Luckily you don’t have to be too tech-savvy for this task because the management software is easy to use! Content is KING and is the most important aspect of your digital signage display. Update your content frequently, perhaps on a weekly or monthly basis, to keep your audience engaged.
Implementing Digital Building Directories
Hopefully you can see the benefits of having a digital building directory but to further convince you, check out our video 5 Tips for Implementing a Digital Building Directory: