Digital Signage: Is it really worth your <strong>time, money, & effort</strong>?

There has been a massive exodus from static signage to digital signage. From multi-billion dollar annual forecasts to double digit compound annual growth rates (CAGRS), the digital signage industry is buzzing. Digital signage is everywhere, telling you what to eat, where to go, what to buy. Marketing departments across verticals are hiring DS certified experts to run expansive signage networks.

Content providers are developing media assets for large screens spread across geographies. AV integrators continue to pour resources to specialize in this new field. Even the IT departments are pondering over the challenges brought about by this new technology. So is this a flashy fad or a bona fide medium? What’s so special about digital signage? Why does it trump traditional media? The upfront cost, time, and effort of installing one digital signage screen can be daunting, but is it really worth it?

Speed and specificity in internal workflows and operation/distribution

When using traditional signage, the internal workflow is slow. For instance, a November catalog has to be at the printer by August which means the content (e.g. promotions) has to be planned/defined by June. With digital signage, you can plan your content for November even a day before the month starts. If you have a nice raincoat in your November catalog but the year turns out to be dry, your catalog is worthless! With digital signage, you can promote summer clothing until the first day of rain, then switch to promoting umbrellas. Digital signage has the ability of showcasing content at the right time with the right message.

Wait Warping

It is no secret that customers hate to wait, whether at a doctor’s office or a retail checkout line. In fact, customer satisfaction is not only influenced by how long the customer waits, but also by what they are doing while waiting. Digital signage is effective in that it entertains and informs the customer while they are waiting for their meal, waiting for their car to be serviced, or waiting for their flight to arrive. This effect is called wait warping where customers who are attracted/entertained while waiting will perceive reduced wait time.

Digital Signage is the “Silent Salesman”

With digital signage, fewer representatives are required on the floor to influence the customer’s purchase. The right content mix will guide the customer to certain pre-determined purchases. This is done by leveraging the multisensory experience that digital signage creates. Motion and change attract customers – not static signs.

Let’s take the real estate industry as an example. There is a growing popularity of online house hunting. Live displays, both internal and exterior facing, mirror the online experience thus tempting buyers into the store or office. Lobbies are turned into selling arenas.

In retail stores, digital signage acts as a virtual sales assistant. Strategically placed interactive displays can be used to locate a particular item, size, fit or color. They give every perceivable purchase opportunity.

Flexibility

The content on the display screen can be changed or updated easily as the target changes. There is also central control of content. Much less footwork is required to manage messaging campaigns which makes the process more convenient and less time-consuming. This eliminates staff and printing errors. Day parting is made easy with digital signage which allows users to highlight different content throughout the day.

Cost

Reduced printing means reduced landfill. A digital signage system is more environmentally friendly than traditional signs. This is a plus for the increasingly green-aware customer.

Digital beats static, hands down. Customers are increasingly immersed in the digital realm and to get their business, companies are forced to engage with them in their own terms. Digital signage stands-out by delivering dynamic graphics and interactivity that draws in and keeps customers. In fact research conducted by OTX, a global consumer research and consulting firm, shows that 63 percent of adults find that advertising on digital signage “catches their attention.” This confirms the stopping power of digital signage, as people consider this media to be more unique and entertaining, and less annoying than both traditional and online media.

digital-signage-vs-traditional-signage-cost

digital-signage-vs-traditional-signage-here-to-stay

We create memorable digital experiences. Want a demo?

866.310.4923 or Contact UsContact Us
Jump to top
How about a Demo?
Try the web-based software used by 46,500+ digital signage clients.
Your Information will never be shared with any third party.
No Subscriptions | No Contracts | No Monthly Fees
LOOKING FOR PRICING?
FREE CLOUD SOFTWARE
Featured Case Study
We hate SPAM and promise to keep your email address safe.
A New York labor-management organization upgraded their campuses with digital signage and recorded:
Download the case study to get the specifics of their digital signage network
  1. increased attendance for their training and education programs
  2. improved awareness of their employee benefit plans
PGlmcmFtZSBzcmM9Imh0dHBzOi8vcGxheWVyLnZpbWVvLmNvbS92aWRlby8yNDI5NjIxMDE/YXV0b3BsYXk9MSZsb29wPTEiIHdpZHRoPSI3MDAiIGhlaWdodD0iNDAwIiBmcmFtZWJvcmRlcj0iMCIgd2Via2l0YWxsb3dmdWxsc2NyZWVuIG1vemFsbG93ZnVsbHNjcmVlbiBhbGxvd2Z1bGxzY3JlZW4+PC9pZnJhbWU+
Who is Mvix?
How to Market your Medical Practice
By marrying User-generated Content and Digital Signage
Download the free white paper to get access to:
  1. Tips on how to improve the online and in-office patient experience
  2. Top outpatient engagement topics for 2018
  3. Four marketing strategies you can implement right away
PGlmcmFtZSBzcmM9Imh0dHBzOi8vcGxheWVyLnZpbWVvLmNvbS92aWRlby8yNDgwNjgxODQ/YXV0b3BsYXk9MSZsb29wPTEiIHdpZHRoPSI3MDAiIGhlaWdodD0iNDAwIiBmcmFtZWJvcmRlcj0iMCIgd2Via2l0YWxsb3dmdWxsc2NyZWVuIG1vemFsbG93ZnVsbHNjcmVlbiBhbGxvd2Z1bGxzY3JlZW4+PC9pZnJhbWU+
Enterprise Digital Signage Software
Digital Signage for Architects & Designers
Enhance spaces with digital technlogy
Download the whitepaper to:
name
e-mail
  1. See how digital signage is being used to
    inspire, motivate and influence behavior

  2. Get tips on how to integrate digital signage into
    your designs for corporate, retail and more

  3. Access a free Project Requirements Worksheet
    to help you get started with digital signage

Courtroom Digital Signage
A Complete Guide to
Download the guide to:
name
e-mail
  1. See the anatomy of a digital docket display system

  2. Learn how to measure the ROI of your court signs

  3. Get free content ideas for your court signage network

LESSONS FROM
A CASE STUDY
Read how Virginia's premier amusement park used digital signage to offer guests elevated experiences. Their recorded results include:
  1. repeat business
  2. positive guest reviews
  3. an enhanced brand image
LESSONS FROM
A CASE STUDY
A social services agency installed networked digital signage screens which resulted in:
  • residents being better informed
    about available services
  • increased enrollment in
    assistance services
Download our free Case Study to understand the inner workings of a school signage system.
Don't Take an Educated Guess When it Comes to your School Digital Signage
Case Study
Download the case study to see how the YMCA of the Rockies used digital signage to increase inquiries about events & activities and improve enrollment in offered programs
Digital Signage Strategy
Download our free Case Study to get details of how Virginia's third-most populous county implemented digital signage in 11 locations for their Parks,
Rec and Community Centers.
We hate SPAM and promise to keep your email address safe.
Case Study
Hold On!
Before you go, let us know what you were looking for that you didn't find...
(866) 310-4923
We hate SPAM and promise to keep your email address safe.
Ready for a Demo?
Before you go, let us know what you were looking for that you didn't find and we'll schedule a demo of our software.
(866) 310-4923
We hate SPAM and promise to keep your email address safe.
Looking for Pricing?
Before you go, let us know what you were looking for that you didn't find. We'll send you the info and pricing, right to your inbox
(866) 310-4923
We hate SPAM and promise to keep your email address safe.
Ready for a Demo?
Before you go, let us know what you were looking for that you didn't find, and we'll schedule a demo of our software.
(866) 310-4923
We hate SPAM and promise to keep your email address safe.
Case Study

  • 12 meetings room signs
  • digital lobby signs
  • employee communication displays

Download this free case study to see how Crowne Plaza Dulles implemented a digital signage network with:
Yours Free!

  • increase participation in club activities
  • engage parents and club members
  • get more parents to chaperone events

Download this free case study to see how The Boys & Girls Club of Greater Holyoke in Boston implemented digital signage to:
Yours Free!

  • enforce consistent branding in the campus
  • augment email for mass announcements
  • better manage student messaging

Download this free case study to see how Western Michigan University installed digital signage in 13 campus buildings to:
PGlmcmFtZSBzcmM9Imh0dHBzOi8vcGxheWVyLnZpbWVvLmNvbS92aWRlby8yODQ0MjA1NzU/YXV0b3BsYXk9MSZsb29wPTEiIHdpZHRoPSI3MDAiIGhlaWdodD0iNDAwIiBmcmFtZWJvcmRlcj0iMCIgd2Via2l0YWxsb3dmdWxsc2NyZWVuIG1vemFsbG93ZnVsbHNjcmVlbiBhbGxvd2Z1bGxzY3JlZW4+PC9pZnJhbWU+
Mvix Video Wall at Grounds For Sculpture
Yours Free!

  • speed up ticket purchasing
  • increase interest in upcoming events
  • enhance the park's artistic elegance

Download this free case study to see how a 42-acre sculpture park in New Jersey used a 4-screen 4K video wall to: