The Labor Day holiday was designed to give employees and team-members the day off but for businesses, it is an opportunity to create additional revenue.
With so many businesses competing for consumer attention, digital signage gives businesses a head start in the Labor Day marketing game.
It enables businesses to be creative in how they communicate with their customers and how they celebrate the long weekend.
Digital Signage Templates for Labor Day | Corporate Offices
In a nation of people who work more hours and takes less vacation than other western nations, having an extra day off is greatly needed.
Internal communicators can use digital signage to get employees excited about the long weekend. They can start building anticipation early by displaying announcements, memos, etc in Labor Day themes and colors. Labor day events such as office barbecues and contests can also be promoted on digital signage displays.
Managers can also leverage digital signage to acknowledge and thank employees. Humans thrive off of peer recognition and praising top performing employees publicly, especially on a day that celebrates employees/team-members, taps into their natural drive for status.
Digital Signage Templates for Labor Day | Restaurants
It’s easy to assume that Labor Day weekend is slow for restaurants since most people are having barbecues at home. However, it is NOT slow!
In fact Labor Day weekend is easily one of the biggest weekends of the summer after Independence Day. This is a big travel weekend with folks flying in to celebrate with friends and families. Celebrations often start in social settings such as restaurants and bars over the weekend, and conclude with a cookout at home on Monday.
Restaurant operators can use digital signage to attract customers and promote their specials. Menu content enhanced with patriotic colors enhances the restaurant Labor Day decor and gets patrons in a celebratory mood.
Restaurant digital signage is also a great way to promote and highlight Labor Day specials. This is a big win for restaurants since people are more likely to order a dish when it’s offered as a special and highlighted on the menu.
Digital Signage Templates for Labor Day | Hotels
The Labor Day travel demand is higher than it was in 2015. According to the The Wall Street Journal, the major U.S. airlines expect 15.6 million passengers to fly over the seven-day Labor Day travel period, up 4% from last year.
Hotels can use digital signage to celebrate the holiday with these travellers. Labor Day themed messages on digital displays for example, welcome messages, will reinforce the holiday. Managers can also promote holiday specials e.g. discounted rates, spa promos, etc., on the screens.
Hoteliers can also use hotel digital signage to highlight and encourage participation in local events for the holiday. They can display upcoming Labor Day parades, speeches, community barbeques & picnics, beach parties, etc.
Digital Signage Templates for Labor Day | Amusement Parks
A lot of folks, especially families, might choose to celebrate the season’s last hurrah at an amusement park. For most, it’s the last time to enjoy the park before they get buried indoors in the fall and winter.
Amusement parks can use digital signage to capitalize on this surge in traffic. Signage content in patriotic colors will get guests excited about the holiday. As visitors wait in line for a ride, the displays can play Labor Day trivia. Displays at the concession stand can highlight snack specials. Signage at the gift shop can promote Labor Day souvenirs.
Such Labor Day themed content will create memorable experiences for guests and drive repeat customers.