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How to Add Audio or Videos to Google Slides

Incorporating audio, visual, and other multimedia elements is an excellent way of making your presentation more visually appealing and easier to follow. This comes as no surprise, given that many studies have shown how much the brain is built for visuals, with one supporting that the human brain processes images…

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Cleaning a screen with a cloth

How To Clean A TV Screen

Cleaning a TV? Who even researches that? But you may be surprised. According to a 2018 study, 31% of people wonder if they are cleaning correctly, while 34% wonder if they clean enough.  So, there is a wrong way to clean your TV, its frame, and even the stand. For…

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Wayfinding option for healthcare industry locations

The Art and Science of Healthcare Marketing

With an estimated 519,680 healthcare establishments in the U.S., effective marketing is undoubtedly one of the critical elements that will make you stand out in this increasingly competitive landscape. Healthcare marketing will help you build brand awareness, increase patient acquisition and retention, improving your practice revenue as you build trust…

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Navigating Spaces: The Art & Science of Wayfinding Systems

Navigating Spaces: The Art & Science of Wayfinding Systems

Wayfinding is more than about navigating from point A to B. An effective wayfinding system will create a seamless journey that integrates signage and environmental cues such as landmarks to help users make an informed decision about their path.  What’s more, wayfinding helps to enhance an individual’s understanding and experience…

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Example of a standing wayfinding digital sign at an airport

How to Build Effective Wayfinding Systems

Wayfinding systems comprise information and design architecture that helps you orient yourself in any space and navigate your way from one location to the next. Whether you are in corporate, healthcare, retail, or hospitality, a well-designed and implemented wayfinding system in built environments holds several advantages. As a business, building…

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