Planning Your Purchase: A Digital Signage Buyers Guide
It’s time to plan the digital signage network. But do you know where to start? Use these tips as a starting point and download our full Digital Signage Buyers Guide below:
Identify Goals: As before, think about the purpose of digital signage before installing it in the building. Some areas will feature higher foot traffic than others and will also do well with fast-moving signage, while other areas—such as waiting rooms—have a captive audience with time to read longer messaging.
Determine the Scope: How many digital screens are necessary? Is it a single signage installment in a healthcare office? Or a company-wide shift to digital advertising across multiple locations?
Know the Budget: Be sure to factor in other issues aside from the initial signage investment, such as the projected ROI from the solution.
Know the Deadlines: Digital signage integrations don’t happen overnight, and the signage provider will need a timetable for installing and setting up equipment across locations.
Connect With the Stakeholders: Who are the primary decision-makers in these processes? Is it the marketing department? But what about the IT department? Each stakeholder needs to be consulted when investing in digital signage.
Which Content Is Needed: Users can rely on built-in content delivered through the digital signage CMS in a pinch. But companies will see the best ROI by creating their own customized content layouts.
Learn the Provider’s Additional Services: A quality digital signage provider will offer services beyond consultation and installation; the best ones will also help an organization completely optimize its digital signage investment across all fronts:
- Content design
- Maintenance and troubleshooting
- Personalized usage training
- Signature care support
In short, to get a comprehensive overview of what you’ll need to consider when you purchase a digital signage network, download our buyer’s guide below!