It’s time to plan the digital signage network. But do you know where to start? Use these tips as a starting point and download our full Digital Signage Buyers Guide below:

Identify Goals: As before, think about the purpose of digital signage before installing it in the building. Some areas will feature higher foot traffic than others and will also do well with fast-moving signage, while other areas—such as waiting rooms—have a captive audience with time to read longer messaging.

Determine the Scope: How many digital screens are necessary? Is it a single signage installment in a healthcare office? Or a company-wide shift to digital advertising across multiple locations?

Know the Budget: Be sure to factor in other issues aside from the initial signage investment, such as the projected ROI from the solution.

digital signage buying guide

Know the Deadlines: Digital signage integrations don’t happen overnight, and the signage provider will need a timetable for installing and setting up equipment across locations.

Connect With the Stakeholders: Who are the primary decision-makers in these processes? Is it the marketing department? The IT department? Each stakeholder in the digital signage investment will need to be consulted, so make sure everyone is kept in the loop.

Which Content Is Needed: Users can rely on built-in content delivered through the digital signage CMS in a pinch, but companies will see the best ROI by creating their own customized content layouts.

Learn the Provider’s Additional Services: A quality digital signage provider will offer services beyond consultation and installation; the best ones will also help an organization completely optimize its digital signage investment across all fronts:

  • Implementation
  • Content design
  • Maintenance and troubleshooting
  • Personalized usage training
  • Signature care support


To get a comprehensive overview of what you’ll need to consider when you purchase a digital signage network, download our Digital Signage Buyers Guide.

Download the Guide