With the new year quickly approaching, it’s time to reflect back on your digital signage. Companies should evaluate what results or actions have occurred after the implementation process. In other words, what was the return of their investment (ROI). If you didn’t track the ROI of your digital signage this year, the new year is a great time to start measuring it. Let’s take a look at the different ways you can measure the ROI of digital signage:
Digital signage is all about how audiences engage with the content. For example, has the content encouraged audiences to buy more (increased sales) or attend events (increased participation)? For this reason, content is a good place to start measuring the effectiveness.
1. Leverage Social Media
These days, most people have social media accounts and follow their favorite stores and brands on platforms such as Facebook and Twitter. Businesses with digital signage can display unique hashtags on their screens to promote engagement. These unique hashtags can advertise upcoming deals, events, promotions, or even Black Friday sales such as “#ShopTillYaDrop”. Social media provides data on impressions on hashtags and business owners will be able to attribute these to email vs blogging vs digital signage, etc. All of these efforts can add to the ROI of your digital signage effort.
2. Use QR Codes
Another great way to engage your audience and increase the ROI of digital signage is to utilize QR codes. Companies can use QR codes on their digital signage to advertise local events and promotions. Viewers can simply scan the QR code and be redirected to a landing page or website that provides further information. Tracking codes on these pages will provide businesses with the number of page visitors and impressions, which can then be attributed to digital signage to give specific numbers on the results of the campaign.
3. Include Surveys
Posting surveys on digital signage and inviting viewers to complete these on their phones or computers will tell businesses how many people followed through. Combining this with QR codes, social media hashtags and more will allow the business to get a more accurate measure of how their digital signage is doing and it’s ROI.
How to Measure the ROI of Digital Signage
Digital signage can be beneficial for any market or industry. But most importantly, one should measure ROI to figure out the real impact of the solution.
Check out the video below for more tips on how you can measure the ROI of digital signage!