In a crowded AV industry, many integrators overlook a product with fantastic potential for large profit margins: licensed digital signage software.

Despite the fact that digital signage is rapidly expanding into new international markets and verticals every year, AV integrators are still reluctant to jump on the bandwagon. Whether it is the fear of the unknown that keeps them away or an unwillingness to leave familiar tech, these service providers are missing out on a plethora of opportunities.

That being said, there are plenty of resources to help integrators catch up to this emerging technology and make the most of it!

We recently hosted an online master class titled Don’t Bust Your SaaS! How to Sell Licensed Digital Signage Software where we covered best practices in software sales and led participants through a sample sale of products and services.

If you were unable to attend the session, no worries! You can download the full video of the presentation here, and then you can take the quiz below to test your software sales abilities!

Q 1: What is the most important part of any digital signage project?

  1. The media player
  2. The display screens 
  3. The content management software
  4. The managed services 

Q 2: True or False: Implementing digital signage is one of the end goals of a communications strategy.

  1. True 
  2. False

Q 3: What benefits does device-agnostic software provide to IT Service Providers?

  1. It is fast to set up
  2. You can use your own hardware e.g. Chrome devices and LG SoC screens 
  3. The learning curve is greatly reduced i.e. you’re learning software only, not proprietary players
  4. All of the above

Q 4: True or False: Hardware and software sales make up the biggest profit centers of a digital signage project.

  1. True 
  2. False

Q 5: Which of the following would be an inappropriate time to sell licensed digital signage software?

  1. On a client service call
  2. During the integration of a new solution
  3. On a client site visit 
  4. While you’re driving

Answers

1. C: Content Management Software (CMS) is the most important part of any digital signage project. It’s the platform you’ll use to manage players, content and playback schedules. So it’s important that you pick a digital signage software provider who is reliable, scalable and flexible, whether your network has 1 or thousands of screens.

2. False: Digital signage is a means to an end but not the end result. It is a powerful tool that can help achieve communication goals within a greater communications strategy.

3. D: Digital signage is a means to an end but not the end result. It is a powerful tool that can help achieve communication goals within a greater communications strategy.

4. False: Digital signage is a means to an end but not the end result. It is a powerful tool that can help achieve communication goals within a greater communications strategy.

5. D: Digital signage is a means to an end but not the end result. It is a powerful tool that can help achieve communication goals within a greater communications strategy.