Social Media | The Big Opportunity Hospitality Signs are Missing

The hospitality industry is making great strides in using digital signage to communicate by displaying information such as weather forecasts, live flight information, and wayfinding instructions, as well as answers to frequently asked questions, like check-in and check-out times.

With this innovation, they’ve freed up staff to do other value added jobs, such as welcoming and initiating conversations with guests, while also giving them the tools they need to feel confident and independent in an unfamiliar setting. People may talk about how technology is alienating, but hotel digital signage is actually making interactions in the hospitality industry more worthwhile and personal.

The hospitality industry has largely integrated digital signage with great success, but there is one big opportunity that most players in the field are still missing out on: social media integration. By adding your preexisting social media presence into the mix of digital signage, you open new and interactive doors that can enhance customer experiences.

Here’s what you miss out on when you leave social media out of the digital signage equation.

Sharing your Story

If travel is all about the destination, then why aren’t you telling your customers more about where they are? Travelers crave information about what makes their current location special. Take the time to share these things via social media for hotels, even just as fast facts. You can integrate these as little “Did You Know…” posts on Twitter or add the facts alongside a great Instagram photo of a historic site.

Keeping up with the Calendar

Another advantage of digital signage is its ability to display different content throughout the year. Customization and real-time optimization are in its nature, so stay in season with holiday-related displays.

Simple wishes of “Happy Holidays” go a long way.

Social media for hotels is an easy way to document how you celebrate holidays by posting videos and images of past or upcoming events. Displaying such content on digital signage in hotels not only gives guests an idea of how you celebrate, but it also creates a personal touch and invites them to join the celebration.

The Rave Review

Watch who’s talking to you on social media and show off the best comments on your digital displays. You may think that such reviews have no value for guests who are already on the property, but it’s important to look at the big picture.

What makes a review really stand out? It’s all in the details.

A really great review does more than just say that your hotel is a great place or that the food at your restaurant was delicious. The very best ones name something specific such as the talented massage therapists in your world-class spa. That kind of content is actionable. Sharing such reviews via social media for hotels will have current guests visiting your spa or ordering that phenomenal duck dish in your restaurant.

Putting your great reviews on display is also a proven strategy. Industry Weapon notes that 76% of consumers have based their decision to check out a site entirely on their digital signage, and as many as 75% decide to spread the word about a site based on top-notch digital signs. Tech savvy consumers find this mode of communicating compelling, so it makes sense to invest strategically in it.

The Sales Advantage

Did you know that nearly a third of hospitality site operators attribute up to a quarter of their sales to social media? This statistic indicates just how strong of an influence social media for hotels can be and how much effort hoteliers are already putting into their social media presence.

It makes sense that someone trying to book a trip would check your social media, but what’s the advantage of displaying the same information for guests already at the hotel?

Although guests have already made their base purchase, they’re not done spending. They may not know how much they need a relaxing massage until they see a tweet about your spa on your digital display. A duck dish may be the last thing on their minds but as soon as they see an appetizing Facebook photo on your display, they’ll immediately crave it and head on to the restaurant.

It’s the power of temptation.

Some of your guests may have booked your site based on price or proximity to an event. Social media for hotels can show them the promotional work you’ve already done – there’s no loss potential, but there is certainly room to grow. When you advertise those extra options, people already inclined to see a trip as a stressor may find room to indulge a bit more.


Get a Little Closer

Social media is more intimate than say information about pool hours, and this makes guests feel like they know you better and can connect with you. Such emotional engagement makes a big part of the customer experience, which impacts customer loyalty and retention.

Posting your social media activity also makes it clear that you are an active and responsive user, and this increases the changes of your customers responding. They want to get personal with you.

Now is the time to get a little closer with your customers. Bring your social media strategy to your digital signage campaigns and share your story.

Inquiring – and traveling – minds want to know.

We create memorable digital experiences. Want a demo?

866.310.4923 or Contact UsContact Us
Jump to top
How about a Demo?
Try the web-based software used by 46,500+ digital signage clients.
Your Information will never be shared with any third party.
No Subscriptions | No Contracts | No Monthly Fees
Featured Case Study
We hate SPAM and promise to keep your email address safe.
A New York labor-management organization upgraded their campuses with digital signage and recorded:
Download the case study to get the specifics of their digital signage network
  1. increased attendance for their training and education programs
  2. improved awareness of their employee benefit plans
Who is Mvix?
How to Market your Medical Practice
By marrying User-generated Content and Digital Signage
Download the free white paper to get access to:
  1. Tips on how to improve the online and in-office patient experience
  2. Top outpatient engagement topics for 2018
  3. Four marketing strategies you can implement right away
#1 Digital Signage Software
Digital Signage for Architects & Designers
Enhance spaces with digital technlogy
Download the whitepaper to:
  1. See how digital signage is being used to
    inspire, motivate and influence behavior

  2. Get tips on how to integrate digital signage into
    your designs for corporate, retail and more

  3. Access a free Project Requirements Worksheet
    to help you get started with digital signage

Courtroom Digital Signage
A Complete Guide to
Download the guide to:
  1. See the anatomy of a digital docket display system

  2. Learn how to measure the ROI of your court signs

  3. Get free content ideas for your court signage network

Read how Virginia's premier amusement park used digital signage to offer guests elevated experiences. Their recorded results include:
  1. repeat business
  2. positive guest reviews
  3. an enhanced brand image
A social services agency installed networked digital signage screens which resulted in:
  • residents being better informed
    about available services
  • increased enrollment in
    assistance services
Download our free Case Study to understand the inner workings of a school signage system.
Don't Take an Educated Guess When it Comes to your School Digital Signage
Case Study
Download the case study to see how the YMCA of the Rockies used digital signage to increase inquiries about events & activities and improve enrollment in offered programs
Digital Signage Strategy
Download our free Case Study to get details of how Virginia's third-most populous county implemented digital signage in 11 locations for their Parks,
Rec and Community Centers.
We hate SPAM and promise to keep your email address safe.
Case Study
Hold On!
Before you go, let us know what you were looking for that you didn't find...
(866) 310-4923
We hate SPAM and promise to keep your email address safe.
Ready for a Demo?
Before you go, let us know what you were looking for that you didn't find and we'll schedule a demo of our software.
(866) 310-4923
We hate SPAM and promise to keep your email address safe.
Looking for Pricing?
Before you go, let us know what you were looking for that you didn't find. We'll send you the info and pricing, right to your inbox
We hate SPAM and promise to keep your email address safe.
Case Study

  • flight information displays (FIDS)
  • 12 meetings room signs
  • digital lobby signs
  • employee communication displays

Download this free case study to see how Crowne Plaza Dulles implemented a digital signage network with:
Yours Free!

  • increase participation in club activities
  • engage parents and club members
  • get more parents to chaperone events

Download this free case study to see how The Boys & Girls Club of Greater Holyoke in Boston implemented digital signage to:
Yours Free!

  • enforce consistent branding in the campus
  • augment email for mass announcements
  • better manage student messaging

Download this free case study to see how Western Michigan University installed digital signage in 13 campus buildings to:
Mvix Video Wall at Grounds For Sculpture
Yours Free!

  • speed up ticket purchasing
  • increase interest in upcoming events
  • enhance the park's artistic elegance

Download this free case study to see how a 42-acre sculpture park in New Jersey used a 4-screen 4K video wall to:
Yours Free!

  • modernize the church
  • increase interest in upcoming events
  • reduce printing costs

Download this free case study to see how First Baptist Church in South Carolina used 11 digital signage screens to:
Yours Free!

  • interest in employee engagement initiates
  • communication across departments
  • attitudes on performance action plans

Download this free case study to see how a Virginia Rehab Hospital used a network of 6 digital signage screens to improve:
Yours Free!

  • reduce wait times in the lobby
  • modernize the nursing home
  • improve wayfinding for visitors

Download this free case study to see how a Massachusetts nursing home used interactive digital signage to:
Join us for a free digital signage demo every Tuesday and Thursday at 1 pm EST
Yours Free!

  • cancel wait times in the lobby
  • modernize the nursing home
  • improve wayfinding for visitors

Download this free case study to see how a Massachusetts nursing home used interactive digital signage to:
Yours Free!

  • increase awareness of monthly promotions
  • showcase new truck inventory
  • improve internal communication

Download this free case study to see how a truck dealership in Michigan used digital signage to:
Yours Free!

  • show flight and maintenance schedules
  • show day-of and post-flight activities
  • improve internal communication

Download this free case study to see how NASA's SOFIA Program used digital signage across 3 facilities to: