Sell, Don’t Dwell: Optimize Downtime with Digital Signage for Banks

Ask most consumers about their biggest frustration with visiting their bank, and you’ll likely hear a similar answer across the board: The waiting!

Banks have become synonymous with waiting. It’s the reason online and mobile banking options have become so popular—people jump at the chance to get their banking done without waiting in a queue at a physical bank branch.

But of course, not everything can be done online. When bank customers have more complex needs, such as navigating the complexities of loans, mortgages, or portfolio management, online banking won’t cut it. These customers will need to visit the branch in person and speak with a representative to get their needs met, and when they do, they will inevitably need to wait for service. This downtime is where digital signage for banks comes into play.

Digital Signage and Down Time

Digital signage is the perfect way to advertise banking services to customers waiting to be served by a teller or banker. Just think of how many opportunities the average bank has to market to these captive audiences. People wait in line for tellers, at the drive-through teller window, and in pre-arranged waiting areas before consultations with bank representatives. And while many of these tired eyes will inevitably be glued to their smartphones, these waiting periods are the ideal moments to leverage digital signage.

The benefit here is that these customers are already thinking about financial services and because of this, they will be more receptive to point-of-service digital advertising than they would for traditional print or cable TV messaging.

And thanks to the wealth of templates and widgets available to retail banks with digital signage software platforms, this digital advertising is easier to deliver than ever. These applications can be used to push whichever services are most profitable to your bank branch:

  • Mortgage rates, offers, and general information on how to begin the mortgage process
  • Details about low APR credit cards that consumers can sign up for or transfer their balances to
  • Various checking/savings account promotions that offer better interest rates or special perks for those who sign on
  • Options for alternative investments in stocks, mutual funds, or securities

Each of these services can be included in digital signage templates and personalized to a bank’s specific services. While most people understand that their banks offer new credit cards or special deals for opening new accounts, these options don’t seem as “real” until consumers can view them on their own.

This visibility is a huge part of a bank’s digital signage ROI—not every consumer who views these offers will take action, but the messaging will put the idea in their heads as they’re waiting. Then, when a bank representative or teller speaks with the customer, he/she can promote the same offers listed on the digital signage medium. In this way, digital signage acts as a useful intermediary for priming customers for new services before they speak with a representative.  

Multipurpose Digital Signage for Banks

But the benefits of digital signage for banks aren’t limited to advertising. Yes, digital signage is an effective tool for promoting business goals, but at its core, digital signage is about the customer. It’s about using targeted digital messaging to improve the customer experience in any way possible.

While it’s well established that digital signage can reduce a consumer’s perceived wait time while in line, there’s more to the strategy than just helping consumers kill time. Digital signage for banks can be leveraged in numerous other ways that enhance the in-branch customer experience–most of which relate to information sharing to help customers make more informed decisions:

  • Information on what paperwork or forms of ID may be necessary to enroll in programs
  • Tips on how to qualify for personal or small business loans
  • Offers to schedule financial consulting or wealth management services
  • Widgets that display stock market information and tickers that indicate the financial performance of investments

These informational widgets can be placed alongside the descriptions of your services in each digital signage template to create slides that offer both advertising and information. By leveraging digital signage strategies like these, banks gain a form of low-cost advertising that seamlessly blends business-facing marketing materials and consumer-facing educational content.

Making the Most of Bank Digital Signage

The goal of digital signage for banks isn’t just to advertise and upsell services – it’s to enhance the customer experience by taking advantage of their wait time to deliver helpful and informational content that helps them reach their financial goals. Advertising is a part of it, but banks must take care to put the needs of their customers first.

As online and mobile banking options become more popular, the employees in a bank’s physical branch have the responsibility of advocating for their companies. They must continuously work to build personal relationships with each customer who walks through the door.

Digital signage supports this goal by providing information and visibility into each of the services that the bank has to offer. And when customers have access to this information alongside the support of helpful and friendly banking staff, their customer experience improves as a matter of course.

This, in turn, improves their loyalty towards the bank itself and encourages them to continue banking at that location. In the short-term, the ROI of this loyalty might mean just a few additional transactions here and there. But as a long-term strategy reinforced by digital signage and a commitment to customer service, this building this loyalty can mean creating lifelong customers with plenty of value to share.

We create memorable digital experiences. Want a demo?

866.310.4923 or Contact UsContact Us
Jump to top
How about a Demo?
Try the web-based software used by 46,500+ digital signage clients.
Your Information will never be shared with any third party.
No Subscriptions | No Contracts | No Monthly Fees
Featured Case Study
We hate SPAM and promise to keep your email address safe.
A New York labor-management organization upgraded their campuses with digital signage and recorded:
Download the case study to get the specifics of their digital signage network
  1. increased attendance for their training and education programs
  2. improved awareness of their employee benefit plans
Who is Mvix?
How to Market your Medical Practice
By marrying User-generated Content and Digital Signage
Download the free white paper to get access to:
  1. Tips on how to improve the online and in-office patient experience
  2. Top outpatient engagement topics for 2018
  3. Four marketing strategies you can implement right away
Enterprise Digital Signage Software
Digital Signage for Architects & Designers
Enhance spaces with digital technlogy
Download the whitepaper to:
  1. See how digital signage is being used to
    inspire, motivate and influence behavior

  2. Get tips on how to integrate digital signage into
    your designs for corporate, retail and more

  3. Access a free Project Requirements Worksheet
    to help you get started with digital signage

Courtroom Digital Signage
A Complete Guide to
Download the guide to:
  1. See the anatomy of a digital docket display system

  2. Learn how to measure the ROI of your court signs

  3. Get free content ideas for your court signage network

Read how Virginia's premier amusement park used digital signage to offer guests elevated experiences. Their recorded results include:
  1. repeat business
  2. positive guest reviews
  3. an enhanced brand image
A social services agency installed networked digital signage screens which resulted in:
  • residents being better informed
    about available services
  • increased enrollment in
    assistance services
Download our free Case Study to understand the inner workings of a school signage system.
Don't Take an Educated Guess When it Comes to your School Digital Signage
Case Study
Download the case study to see how the YMCA of the Rockies used digital signage to increase inquiries about events & activities and improve enrollment in offered programs
Digital Signage Strategy
Download our free Case Study to get details of how Virginia's third-most populous county implemented digital signage in 11 locations for their Parks,
Rec and Community Centers.
We hate SPAM and promise to keep your email address safe.
Case Study
Hold On!
Before you go, let us know what you were looking for that you didn't find...
(866) 310-4923
We hate SPAM and promise to keep your email address safe.
Ready for a Demo?
Before you go, let us know what you were looking for that you didn't find and we'll schedule a demo of our software.
(866) 310-4923
We hate SPAM and promise to keep your email address safe.
Looking for Pricing?
Before you go, let us know what you were looking for that you didn't find. We'll send you the info and pricing, right to your inbox
(866) 310-4923
We hate SPAM and promise to keep your email address safe.
Ready for a Demo?
Before you go, let us know what you were looking for that you didn't find, and we'll schedule a demo of our software.
(866) 310-4923
We hate SPAM and promise to keep your email address safe.
Case Study

  • 12 meetings room signs
  • digital lobby signs
  • employee communication displays

Download this free case study to see how Crowne Plaza Dulles implemented a digital signage network with:
Yours Free!

  • increase participation in club activities
  • engage parents and club members
  • get more parents to chaperone events

Download this free case study to see how The Boys & Girls Club of Greater Holyoke in Boston implemented digital signage to:
Yours Free!

  • enforce consistent branding in the campus
  • augment email for mass announcements
  • better manage student messaging

Download this free case study to see how Western Michigan University installed digital signage in 13 campus buildings to:
Mvix Video Wall at Grounds For Sculpture
Yours Free!

  • speed up ticket purchasing
  • increase interest in upcoming events
  • enhance the park's artistic elegance

Download this free case study to see how a 42-acre sculpture park in New Jersey used a 4-screen 4K video wall to: