Content is what a digital signage audience will look at, interact with and respond to. This begs the question, how can businesses effectively and efficiently curate new content in order to provide relevant and timely information?
The answer lies in digital signage apps that streamline the process of creating and displaying content in order to maximize performance. The right digital signage app will allow you to better manage and personalize content in order to capitalize on trends and connect with customers and visitors.
Below is a list of new digital signage apps that we have specially designed to help you make the most of your digital displays:
The Feeds app allows you to display the latest news from a variety of popular news and social media sources. Instead of having to manually update the content, the Feeds app instantly curates and displays relevant content that targets your audience and is appropriate for public spaces.
Hospitals, medical offices, and other healthcare providers can apply the Health News feed to share valuable information about health and wellness. All the information can be geotargeted so that local information such as the pollen index and air quality can be displayed at regular intervals. In addition, news stories can be sorted and displayed according to the type of medical office. For instance, a dermatologist can curate their screens to include stories about sunscreen, skin cancer prevention and other relevant news.
Local and national news, sports clips, video news bits, entertainment and top tweets can all be sorted and filtered according to keywords. Filters prevent any inappropriate content from making it onscreen.
With Feeds, your customer can enjoy the best in up-to-date news and information that is relevant to their visit and their lives. It is an excellent way to improve engagement, efficiency and get the most ROI out of your digital signage system.
Music is a universal language, making it one of the ideals way to speak to your audience, especially those in areas with high dwell times. e.g. office lobbies and hospital waiting rooms. While displaying company info and glowing reviews is a good way to promote your business, displaying a music list is less “salesy” and non-promotional, making it a great way to capture attention and engage with your audience.
With the Radio digital signage app, you can choose from a variety of radio channels or pre-determined playlists and channels to entertain visitors. Browse through current hits or select a throwback to the classics. You can also make it a true multi-media experience by playing music and displaying album covers, music videos and even lyrics for each song and artist.
Up until the release of our MS Office digital signage app, displaying Word, Excel and PowerPoint presentations on large screens was a laborious task. Files had to be converted for compatibility before being uploading to the software. This was an inefficient and inconvenient way of displaying information that made it difficult share real-time data.
With the MS Office app, you don’t have to worry about converting documents. You can upload files directly to the software and instantly have them displayed on your digital signage displays. The software automatically converts files so that you don’t have to manually execute this process.
The MS Office app is perhaps most impressive when it comes to displaying PowerPoint presentations. The app will automatically turn the presentation into a playlist of slides. No need to save your PowerPoint as a video in order to upload is to the software. It is the perfect way to instantly turn presentations into animated playlists and engage with your audience.
Social media has become a vital part of inbound marketing and customer engagement. The more you leverage social media and encourage customers and visitors to interact with your posts, the more you can build meaningful relationships and turn customers into brand ambassadors.
With the Social Wall app, you can seamlessly integrate your social media accounts and digital signage effort with a single app. Display real-time feeds from Instagram, Facebook, Yelp and other platforms. All you have to do is enter your handle or a specific hashtag to identify and display stories and posts related to your business.
This app also provides you with full control over what is displayed on your signs. You can easily filter out any negative posts before they appear on the screen. Adjusting settings and fully customizing your social wall in order to compliment your existing branding can all be done from a convenient and easy to navigate dashboard.
The Value of a Digital Signage App
Digital signage is becoming an increasingly important tool for engaging with customers and visitors who are used to looking at screens every day, be it smartphones, tablets, computers or TVs. Incorporating digital signs in your building encourages people to engage with internal displays instead of external devices.
A digital signage app such as Feeds, Radio, MS Office and Social Wall is one of the most important components of digital signage software that can be leveraged to personalized experience for your visitors. As technology continues to advance and new apps expand the capabilities and convenience of digital signage, these tools will also continue to become more pervasive and offer more opportunities to engage with customers and convert sales.
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