What Is a Digital Signage Kiosk?
Modern businesses across the globe are moving away from printed posters to digital signs. Today’s customers demand better in-store experiences, and digital signage has become a popular medium to stand out from competitors. What’s more, it is easy to update content on digital signs and broadcast real-time information that helps customers make decisions.
Digital signage kiosks are hardware forms of digital signage ideal for high-traffic areas of transportation hubs, lobbies, and retail stores. Learn more about digital kiosks below.
Digital Kiosks Definition
A digital signage kiosk is a freestanding unit that delivers digital content at eye level to attract passersby. While other digital displays consist of only the display, digital kiosks also include software, an integrated media player, and a secure pay function. Kiosks differ in size and capabilities, but most of them feature a touchscreen. Additionally, digital kiosks have a steel enclosure for durability, making them ideal for outdoor use.
Digital kiosks suit any venue where information can enhance the visitor experience, such as a mall environment, hospital, reception areas, and airports. You can fashion a digital kiosk as an information hub to assist with footfall. Unlike other digital signage solutions that need wall mounting, like video walls, you can move digital kiosks around to meet changing needs in a fast-paced environment.
Uses of Digital Kiosks
Digital signage kiosks have many applications, including healthcare facilities, museums, and other tourist attractions, and hotels. Digital kiosk uses include:
Wayfinding
Navigating an unfamiliar location can be overwhelming and stressful. Indeed, shopping malls, universities, and museums deal with many lost and frustrated guests. Thankfully, wayfinding digital kiosks can help people identify their current destination and get directions to where they want to go.
Interactive kiosks provide detailed directions, and QR code scans for guests to download maps. Further, visitors can enter the first name or last name of the person they want to see and receive directions to relevant offices. Moreover, you can integrate the digital signage kiosk software with communication platforms like Slack to help employees book meeting rooms and check room availability.
Promotions
A digital kiosk solution can enhance your advertising campaigns. For instance, restaurants can simplify ordering by showing customization options, new products, and menu items. Once a customer selects a product, the display can suggest additional items to complement their order for effective upselling. Furthermore, you can promote upcoming events, sales, or discounts to encourage return visits. Additionally, digital marketers can run ads when the kiosk is not in use.
Share Information
Many shoppers prefer to interact with technology instead of approaching staff. Thus, a digital signage display is an invaluable addition to any modern business. Further, customers can see additional information about products and explore demo videos.
Moreover, audiences can sift through content based on their shopping habits and interests. This increased engagement improves the store experience for your visitors and builds loyalty. What’s more, you can broadcast company updates on an interactive digital kiosk to keep staff in the loop.
Benefits of Digital Signage Kiosks
Indoor and outdoor kiosks show customers that you care about new digital trends. Moreover, a digital sign modernizes your facility and shows your commitment to taking the store experience to a new level. Other benefits of digital signage kiosks are:
Grab Attention
Digital displays are great at capturing and retaining attention. In contrast, static signage is uninspiring and unappealing. Typically, digital kiosks appear at a passerby’s eye-line as they navigate your facility. Further, you can embellish the displays with attractive colors, vinyl wraps, and graphics to attract interest.
Improved Customer Service
If you want to boost the customer service in your establishment, add an interactive element to a digital signage kiosk. In this way, the kiosk serves as a salesperson by providing the required information. For instance, customers can make purchases or find directions, which reduces wait times.
What’s more, interactive digital signage solutions offer detailed information about products and services that shorten the decision-making process. As a result, customers enjoy a more satisfactory experience and are likely to revisit your store.
Better Analytics
Interactive technology lets you determine how many people interact with your digital content. Moreover, an interactive kiosk solution collects data on customer demographics, shopping behavior, preferences, and trends. Then, you can use these analytics to measure the effectiveness of content and personalize information.
Increased Sales
Self-service digital kiosks can boost your sales as customers don’t have to wait in line. In addition, you can promote specials and new products through high-resolution images on digital kiosks. Moreover, digital kiosks show personalized options that encourage purchase.
Increased Efficiency
An interactive kiosk solution ensures accuracy in critical processes like ordering and payment processing. Hence, you get fewer complaints from customers about mistaken orders. Moreover, digital kiosks reduce your staff’s workload by answering customer queries. In this way, your employees are more motivated to focus on their tasks.
Final Thoughts
The digital signage industry has many solutions for future-oriented businesses. Digital kiosks promise to simplify navigation, ordering, and information sharing in any facility, making them must-have tools for modern companies.
