In today’s information landscape, there is a lot of excitement surrounding digital technology. And it is no secret that digital signage is topping the list of the most effective and eye-catching communications mediums in the market. The vibrant colors, sharp resolution and crisp images that a digital display provides is all you need to get the attention of “digital natives”.
So now you’re thinking, “I’m ready for digital signage!” This however, is easier said than done. Far too many end users launch digital signage projects without having a firm grasp of the ABCs. And in most cases, these ill-advised efforts wind up costing the end user a lot of money and time. This is unfortunate, especially since the digital signage mistakes could have been avoided had the end user taken the time to research the technology.
Why is never changing content a red flag? How is this detrimental to effective digital signage? And why should you have a solid, thought-out and thorough content plan before signing on the dotted line?
He explains why having one type of content only is a no-no for digital signage. And why you should not invest in digital signage if you do not have a clear content strategy.
He takes issue with “stand-alone digital signage” being tagged as digital signage. He expounds on why “stand-alone digital signage” end users are not ready for digital signage
Consumer grade screens vs. commercial grade screens. Why is this important?
In many cases, digital signage is installed “because the neighbors have it too.” Mike explains why this is not a justifiable reason for installing digital signage, and how you might be going about it all wrong.
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show flight and maintenance schedules
show day-of and post-flight activities
improve internal communication
Download this free case study to see how NASA's SOFIA Program used digital signage across 3 facilities to: