Admart Digital signage


AdMart Custom Signage, a division of Identity Group, announces its partnership with Mvix to install in-store digital signage systems across retail locations. The digital signage screens will be utilized for highlighting products, services, and in-store promotions. As a part of the digital signage roll-out, Admart will equip these retailers with state-of-the-art, cloud-based digital signage and menu boards while continuously updating and managing informational content on each screen throughout the day.

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For the past 35 years, Admart has been offering custom signage solutions to the retail industry. Today, they have more than 200,000 square feet of manufacturing space spanning across the nation, including our original space in Cookeville, TN, and additional campuses in Brunswick, ME, and Wichita, KS.

The Challenge

Specializing in a variety of base materials, illumination, digital printing, hardware, and creative services, Admart is perpetually seeking new avenues to expand its product portfolio. This newly announced partnership with Mvix enables Admart to offer creative services and professional management of digital signage display boards to its clients.

Deployment and Usage

As a part of this latest project, the digital signage screens will be leveraged to promote the brand by highlighting advertising messages across multiple locations. The corporate installation team goes out and builds out the complete store, including system setup and installation. The roll-out, which started in Aug 2014, is expected to continue over the coming months with the opening of 30-50 new stores by next year while retrofitting the existing ones. The cloud-based management software is used to remotely manage promotional content, with the store owner managing local in-store pricing on the signage screens.

Why It Worked

Research for the right (signage) solution took about 2-3 weeks across 4-5 companies, but Mvix was the easiest system. The initial software demo was a breeze to navigate through. It was a very easy system to get our head around and make it work,” states Brian Wright, AdMart’s National Manager for Southeast and East Central States. “Use of large-panel digital screens to display dynamic content in place of traditional printed signboards helps keep the information fresh and relevant. The system has performed beyond our expectations and the price point is great and our clients are happy. Mvix has been very responsive throughout the process.”

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