D&K Truck Co.

D&K Truck Co.

D&K Truck Co. wanted an engaging medium for employee communications and eye-catching content to attract customers. The screens display event listings, sales, promotions, reminders, and monthly flyers. After choosing Mvix, D&K Truck CO. noted increased employee and customer engagement while modernizing their facility.

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Introduction

D&K Truck Co., a Freightliner dealership in Lansing, Michigan, has implemented a digital signage network powered by the Mvix platform. The digital signs improve communication internally as well as externally, by showcasing and reinforcing important information like safe driving tips for truckers and monthly flyers.

Founded in 1948, D&K Truck Co. is a full-service Freightliner, Western Star, and Isuzu dealership. Completely employee-owned, D&K Truck Co. offers a complete solution for all types of commercial trucks and RV’s, including sales, parts, and services.

The Challenge

D&K Truck Co. wanted to improve business health overall, both internally and externally. They had goals of improving employee communications within their facility, capturing the attention of customers, and modernizing their facility. D&K Truck Co. gets a lot of foot traffic on any given day. Their customers include truck drivers and those needing to purchase parts, get a service done, or purchase a new truck. D&K knew that this was a prime opportunity to communicate and showcase their business in a compelling way.

There was a need to dynamically display their products while improving customer satisfaction. The communications team started out with static flyers and ads. Unfortunately, they lacked visual appeal. Additionally, D&K Truck Co.’s audience reach was limited.

Deployment & Usage

D&K Truck Co. implemented a network of five digital signage displays powered by the Mvix Digital Signage Platform. “Exceeding our customer’s expectations and continuous improvement is essential to our success!” The digital signage displays were strategically placed in several places: lobby, conference room, service department, parts department, and the president’s office.

The Mvix solution offered a robust platform for D&K to create and upload content remotely. The Mvix software supports unlimited users and remote access, allowing content creators and managers to access the software from anywhere. This meant that screens could be updated on the go to display the most up-to-date information.

Why It Worked

As a result of the digital signage network, D&K Truck Co. saw a boost in viewer attention. Customers made comments about the signage. They praised the visually appealing, informative messaging throughout the office. Implementing a digital signage network also helped to create a modern and tech-savvy atmosphere. This is not as common in the traditional trucking industry.

Overall, the Mvix content-rich digital signage software was a great addition to the D&K Truck Co. office. It helped modernize their facility, improve communication with employees and boost customer satisfaction with eye-catching content.

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