Laurel Oak Country Club

Laurel Oak Country Club

Laurel Oak Country Club, a private, member-owned and Audubon-certified golf & country club in Sarasota FL, has selected Mvix as their digital signage provider. The digital signage solution has helped the club to strengthen the club-member relationships through improved communication and increase the members’ involvement with the club.

If you’d like to read the full case study, you can view and download it here.


Laurel Oak Country Club first opened its doors in 1990, and in 1999, it was turned over to its members. Its outstanding facilities include two championship golf courses, 12 Har-Tru tennis courts, a full-size heated swimming pool and a beautiful 45,000 square foot clubhouse. Additionally, it is nestled on over 800 peaceful acres near downtown Sarasota, the 36-hole private club is within easy reach of the finest beaches in Florida, including Siesta Key Beach which was crowned “The Best Beach in America” by TripAdvisor. Laurel Oak’s inclusive membership strategy has played a big part in Laurel Oak’s success, including the golf courses’ redesign by world-renowned golf course architects, Rees Jones and Gary Player.

The Challenge

Terry and her team evaluated 3 digital signage providers before selecting Mvix. Furthermore, she explained that their golf and tennis members, who are loyal, active and really enjoy their club, were looking for an attractive and “current” messaging solution that’ll complete their experience. “The Mvix digital information displays did this for them” said Terry. “Everyone has responded favorably. In fact, the displays have become an information hub, and everyone stops to look for updates.”

Deployment & Usage

  • Xhibit Plus Digital Signage System
  • Xhibit Digital Signage Kit
  • XhibitSignage Cloud Software
  • Professional Training
  • RMA Support and Service

Why It Worked

Mvix was an easy win because of its simple and intuitive user interface. The digital signage solution has simplified the process of creating attractive layouts that draws eyeballs. Having the cloud-based software means updates can be made on the fly, so members always have access to the most current information. “We are not bound to a contract or recurring fees. There was a one-time fee for the media player, and the software is free! You just cannot beat the value in this solution!”.

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