Morey’s Piers and Waterparks

Morey’s Pier is one of the largest seaside amusement parks in the Western Hemisphere. Managing the pricing displays and maintaining marketing materials for the 36 different locations was taking up too many resources for the park’s marketing department. After implementing Mvix solutions throughout the park, Morey’s Pier noted faster ordering and more ticket sales as a direct result of implementing digital signage.

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Introduction

Morey’s Piers, Beachfront Water Parks and Hotels, located along the Wildwood boardwalk on the Jersey Shore. The company has implemented a digital signage network of more than 34 networked screens across its ticket booths and restaurant facilities. The digital signs are primarily used at the ticket booths and at the concession stands and restaurants on the piers. The screens are centrally managed by the Marketing Director. Additionally, it displayed ticket pricing as well as menu boards with food and drink options that change periodically.

The Challenge

Morey’s Piers wanted a way to simplify and explain their different ticket packages. As a result, their guests could quickly and easily find the best value option. The boardwalk space throughout Morey’s Piers is free and publicly accessible. However, the park operates 36 ticket booths located throughout the piers in order to sell access to its privately owned rides. Managing the pricing displays and maintaining marketing materials for the 36 different locations was taking up too many resources for the park’s marketing department. This led them to seek out a communications network that was able to be managed remotely and could be updated instantly. The park also provides dozens of different ticket packages for guests. On the other hand, the sales staff often found that they spent more time explaining the various pricing options to visitors than they were actually selling tickets. Therefore, the solution also required a simple and effective way to convey the best deals for the customers.

Deployment & Usage

Mvix implemented networked digital signage screens and video walls at the ticket booths, concessions, and dining facilities. They were all managed from the same platform.

Components used:

• 27 Xhibit HD signage players and 4 video walls
• Content management software – XhibitSignage
• Content integrations – video, inventory and menu displays, weather scrolling news feeds, custom restaurant templates
• Professional services – education & training, implementation assistance.

Why It Worked

As a direct result of the digital signage network, average transaction times decreased by almost 50%. Additionally, the overall revenue continued to grow. By using the digital signs to display ticket prices and menus, Morey’s Piers staff calculated that average transaction times decreased. Further, overall revenue continued to grow. Instead of prolonging every transaction with an explanation of the different ticket options, customers were now getting the information they needed. In conclusion, this was a clear indication that the sales process had become more efficient.

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