In an effort to modernize the pizzerias and cut menu-update costs, Planet Pizza chose Mvix’s turnkey signage systems across its pizza stores located in NY and CT. Mvix signage systems help restaurants make easier menu changes, promote special offerings, and create a livelier atmosphere for their patrons.
Started in 1991 by three brothers, Planet Pizza has grown to include 11 restaurants scattered throughout Fairfield County, CT. Additionally, they serve an array of pizzas, salads, subs, and other Italian classics. The restaurants are a busy operation, selling an estimated 1,000 pies each day across all 11 locations.
Its owners noticed that traditional, paper-based signage was becoming both costly and inconvenient to update. “We felt digital signage was a good option because the cost of traditional signage has gotten so expensive,” said Joseph Rocco, one of the brothers in charge of Planet Pizza. “Menu edits required signage changes and the logistics of implementing changes across 11 locations became burdensome.”
Deployment and Usage
After some market research and field tests for quality digital signage options, Planet Pizza decided on the Mvix digital signage solutions. Its players offered a wide array of features and incredibly low start-up costs. Furthermore, Mvix’s solution came with a clear HD LCD display, internet-based scheduling for remote updates, and no subscription fees.
Why It Worked
“When you look at the ROI for restaurants using digital signage, it’s quick and it’s significant. It costs a lot of money to print a glossy menu with lots of pictures,” said Ross MvClymonds, Vice President for Global Sales at Mvix. “With digital signage, you’re making a one-time investment that’s going to pay itself off not just in money but in terms of convenience. We’re just happy to be working with a family-owned business that is so passionate about embracing the future.”
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