Punta Gorda Englewood Beach

Punta Gorda Englewood Beach

Florida’s Charlotte County, home to Charlotte Harbor & the Gulf Islands – Florida’s second-largest bay, installs Mvix-powered digital signage in their administrative campus to tap into the existing digital behavior of tourists and locals and engage with them.

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Introduction

Charlotte Harbor & the Gulf Islands, Florida’s premier ecotourism destination, is a charming collection of nine coastal communities that offer 28 miles of beautiful beaches and thrilling adventures. A haven for outdoor enthusiasts, the Harbor promises a peaceful getaway free of Florida’s crowds and filled with diverse activity options such as world-class sailing, boating, fishing, birding, dining and arts. Highly ranked by publications such as USA Today, Golf Digest, and MONEY Magazine, the area offers pristine unspoiled beauty.

The Challenge

Tourism in Florida makes up one of the largest sectors of the state economy. In 2015 alone, the state hosted a record 100 million visitors. These visitors are becoming more tech-savvy, making a visual communications solution that can provide on-demand information a must-have for players in the tourism industry. In order to appeal to these digitally aware visitors, Charlotte County’s Charlotte Harbor Visitor & Convention Bureau (VCB) added digital signage to their arsenal of marketing strategies.

Deployment & Usage

  • Xhibit Digital Signage Player

Why It Worked

The digital signage displays are engaging guests who are used to learning on a screen. VCB leverages them to share information on local attractions and events, weather, dining options, recreation activities, shopping and so much more. A live traffic map is displayed to help tourists find their way around the county.

The technology is also unifying communications – different county departments e.g. Public Information, Community Services, etc. are also using the display network to share job postings and park information.

The displays also add visual appeal and modernize the county grounds. They instill technology into yet another aspect of the county campus, providing a unified high-tech appearance that meets and exceeds tourist expectations.

By offering intuitive technology that helps visitors access digital content, Charlotte County is meeting rising expectations and creating memorable experiences for tourists.

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