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Tiles Unlimited

High attribution toward customer satisfaction and dedication to white glove service led Tiles Unlimited to explore digital signage. They desired to enhance in-store customer experience. In conclusion, learn how Mvix was the right decision for them for their NY showroom.

If you’d like to read the full case study, you can view and download it here.

Introduction

Founded in 2004, Tiles Unlimited is the premier choice for architects, designers, homeowners and contractors in the New York City metro area. Additionally, their new Queens, NY showroom boasts an extensive inventory of over 500,000 square feet of in-stock tiles. Additionally, it features some of the most beautiful stone and ceramic mosaic collections. They also have a full line of installation tools and tile care products. Combined with free design service to homeowners, Tiles Unlimited has become a well-established, premier brand for ultra-luxury tile and stone projects.

Glowing reviews on Houzz.com and Yelp speak volumes about their dedication to providing “an extraordinary shopping experience.”

The Challenge

The retail industry is leading in the implementation of digital signage systems to enhance the in-store experience. According to industry experts, in-store digital signage generates about 32% growth in repeat buyers and given a choice. Additionally, 42% of retail video viewers would prefer to shop at stores that have video displays. High attribution toward customer satisfaction and dedication to white glove service led Tiles Unlimited to explore digital signage to enhance in-store customer experience.

Deployment & Usage

The new 23,000 square foot multi-level showroom and design center will be equipped with multiple digital signage screens throughout the facility. This is to enhance brand awareness, educate trade clients and promote specials. Mvix digital signage solutions are known world-wide for their ease-of-use and affordability. Moreover, the cloud-based software allows users to remotely manage and schedule playback content across multiple screens via use of dozens of media widgets. Display-screen based communication networks such as: advertising, retail applications, corporate communications, wayfinding, fast food menu boards etc., can leverage this versatile, enterprise-grade solution.

Why It Worked

Digital signage allows us to show off tile collections in settings that are not available on the showroom floor, educate our retail and trade clients and promote special offers.” said Randy Downs, Tiles Unlimited’s Marketing Manager. “Mvix’s software is feature-rich, easier to use and had no annual fees. That, coupled with the use of solid-state based Xhibit units and the high levels of pre-sale service we received, made Mvix the obvious choice. Once they received the Mvix units and installed them, they were up and running with content in a few hours.”

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