Digital signs (in the form of monster-sized screens) are a staple of the modern sports venue. We’ve all gone to a ballpark, arena or stadium and seen the enormous Jumbotron displays that give fans up-close views of the action. And as it turns out, these sports venues were some of the forerunners of the digital signage movement.
Movie theaters, stadiums, and most entertainment venues make most of their profits from concessions.
To give you an idea, more than 82,500 people attended the 2014 Super Bowl at MetLife Stadium, generating $94.60 per attendee in food and beverage revenues.
To boost these revenues even further, concession stands are investing in digital signage.
Digital signage in movie theaters is replacing static posters and message boards that are no longer making a great impact on moviegoers or employees.
It is a dynamic messaging solution that combines visuals with data, through dynamic content widgets, to display content in visually arresting graphics. Such content includes movie posters, ads, concession stand menu boards, ticketing info, seating info etc.
Theater managers can leverage digital signage in the following ways to get a great ROI:
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