Social media and digital signage are more alike than they might seem: both are designed to engage with customers, both offer channels for personalized communication and both can be integrated with each other to improve the experience of customers in your business.
An alarming number of restaurants are installing digital menu boards without truly understanding how to unlock their benefits or even why digital menu boards are more effective than traditional signage.
A recent survey by GetApp of small to medium-sized business owners revealed that social media has the biggest impact on the digital presence of their businesses.
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