Content is what a digital signage audience will look at, interact with and respond to. This begs the question, how can businesses effectively and efficiently curate new content in order to provide relevant and timely information?
Companies have long used signage to highlight their people, promote products and publicize events. Traditionally, these profiles have been printed on paper and hung on a wall or a window display. This method, however, is far from ideal as it provides very limited flexibility in terms of creativity and visual appeal.
It’s happened—your company has finally invested in digital signage and is utilizing the technology in a myriad of ways. Digital signage has assisted you with customer engagement, brand awareness, and personalization, or maybe it’s used in a corporate setting to offer company information, updates and entertainment. Regardless of how your company uses digital signage, there are still avenues yet unexplored.
Digital signage apps are quickly becoming a great alternative to costly content creation suites such as Photoshop. They excel in simplifying the process of creating and deploying rich content and updating it as well.
Digital signage today is less about the technology and more about the content that you can display on screens. After all, content is what your viewers will interact with, not the hardware or software.
A recent survey by GetApp of small to medium-sized business owners revealed that social media has the biggest impact on the digital presence of their businesses.
Digital signage has proven itself as a high impact medium that gives us the power to communicate more effectively with dynamic and engaging messaging.
Digital signage implementations are increasing in complexity, and they demand innovative ways of creating, customizing and deploying content. The 10 digital signage apps and content widgets below are simplifying the process of sharing dynamic content with audiences, and are integral to professional and robust content management systems.
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