Digital signage screen design is unlike designing for any other screen. Where mobile design takes an up-close-and-personal approach, design for the digital signage screen must consider viewer distance, the context of the user, and other unusual technical constraints.
Merely having digital signage displays available to your audiences is not enough. People crave information that is highly relevant and easily digestible so that they can spend more time doing what they want, rather than trying to decipher the meaning of a message on a sign. That’s why it is essential to build out a content and design guide for your digital displays.
Every detail of digital signage design matters. From background colors and images to font types, each element has just as much influence on your message as the actual written content. The wrong choices can not only make the signage text difficult to read, but it can also give the wrong impression to your audience.
With that in mind, our three-part Digital Signage Fonts Guide will look at best practices for selecting the font type, the font color and font pairings for your digital signage content.
When designing content for display on a digital sign, typography is often overlooked. As inconsequential as it may seem, your choice of font says a lot about how you want your audience to perceive your brand, and it can make a huge difference on how legible your content is from certain distances.
Our three-part Digital Signage Font Guide will look at best practices for selecting the font type, the font color and font pairings for your digital signage content.
So, you’ve convinced your organization to invest in digital signage, and now it’s up to you to start unlocking the benefits. What’s next?
The next step is developing content for your displays. You’ve likely uploaded some content to your displays already, but just one or two templates won’t do the trick—you need an assortment of cultivated templates and content displays that showcase every aspect of your brand messaging.
Your organization has a problem.
You’ve recently invested in digital signage, seeking the highly-engaging and flexible solutions it provides. You’ve created a few content templates, deployed a few screens, and have begun to see its benefits in action. However, after a few months of success, your growth stops. Your content has grown stale. Viewers are used to your messaging and aren’t as engaged as they used to be.
When designing content for display on a digital sign, typography is often overlooked. As inconsequential as it may seem, your choice of font says a lot about how you want your audience to perceive your brand, and it can make a huge difference on how legible your content is from certain distances.
Our three-part Digital Signage Font Guide will look at best practices for selecting the font type, the font color and font pairings for your digital signage content.
Signage, whether it be analog or digital, is at its foundation a form of advertising. The intention of most signs is to attract people to come closer, capture those same people with the content on display, and send customers, consumers, or the general public on their way with a call to action. An idea or product is advertised, and viewers are meant to act accordingly based on prompts and cues included within the signage.
Content is what a digital signage audience will look at, interact with and respond to. This begs the question, how can businesses effectively and efficiently curate new content in order to provide relevant and timely information?
866.310.4923 or Contact UsContact Us
