A digital lobby directory may very well be your visitors’ first point of contact when they enter your building. For this reason alone, it’s most important to have a well-designed directory that is not only visually appealing but also completely functional. Your digital lobby directory should be easy to read and interpret to land a good first impression with visitors.
Digital signage is an excellent way to create interest in your brand. However, an amateurish digital signage design can have the opposite impact – poor content design will turn away business and make customers less likely to return.
How can you make your digital signage content more effective? By using the correct digital signage copy.
Creating compelling visual signage is truly an art form. You want your signs to stand out and be visible, but you don’t want them to be distracting or overwhelming. You want your signs to convey messages clearly, but you also want them to be unique. Standing out and standing strong is a more difficult design task than it may seem.
No one should have to squint to read your digital signage screens. Have you ever walked into a restaurant ready to place an order but couldn’t read the menu options? Do your customers have to squint to read your digital signage screens? If yes, then your screens have not passed the digital signage squint test.
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