In our upcoming webinar, “So you have Digital Signage, now what?” we will be going through some key factors that come into play when determining your messaging. When organizations talk about creating content for their digital signage projects, they may know what messages they want displayed, but what they may not know is how to create content that speaks directly towards their target audience.
This blog was originally published on 6/21/2016 but has been updated on 6/21/2019.
According to the National Retail Federation (NRF), Americans will spend more than $6 billion on Fourth of July food and festivities. This means businesses need to start looking for creative ways to ensure that they get a bigger piece of the pie.
Many companies have quickly jumped on board with digital signage, making it a big part of their company culture. We could spend all day discussing the many different applications of digital signage but here, we’d like to cover 10 types of interactive content for employee engagement.
This post was originally published on 4/10/16. It has been updated to include new content templates.
Spring is here and so is Easter.
As we discussed in a previous blog post, video messages are by far one of the most effective, cost-conscious and versatile. Video can be used for any kind of corporate communications, whether it is creating a personal touch to corporate updates or strengthening ties with employees.
Medical practices rarely have the resources to market themselves aggressively. Outside of basic promotions, most medical practice marketing involves direct communication about upcoming appointments, courtesy calls, and a few ads taken out in local news sources. When patients arrive in the waiting room, they’re greeted by a selection of bland magazines and television that do nothing to create a memorable or positive patient experience.
Signage, whether it be analog or digital, is at its foundation a form of advertising. The intention of most signs is to attract people to come closer, capture those same people with the content on display, and send customers, consumers, or the general public on their way with a call to action. An idea or product is advertised, and viewers are meant to act accordingly based on prompts and cues included within the signage.
Wonder Woman is the most popular female comic-book superhero of all time and after June’s performance, it could be easily labeled the most popular female superhero movie of all time.
Engaging multiple senses has proven to be very profitable for most brands. They get to create an emotional connection with their customers and increase their bottom line. Consider this example: a credit card company reported a 70% increase in new accounts after introducing a credit card for millennials that was designed to inspire an emotional connection.
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