As we discussed in a previous blog post, video messages are by far one of the most effective, cost-conscious and versatile. Video can be used for any kind of corporate communications, whether it is creating a personal touch to corporate updates or strengthening ties with employees.
Medical practices rarely have the resources to market themselves aggressively. Outside of basic promotions, most medical practice marketing involves direct communication about upcoming appointments, courtesy calls, and a few ads taken out in local news sources. When patients arrive in the waiting room, they’re greeted by a selection of bland magazines and television that do nothing to create a memorable or positive patient experience.
Signage, whether it be analog or digital, is at its foundation a form of advertising. The intention of most signs is to attract people to come closer, capture those same people with the content on display, and send customers, consumers, or the general public on their way with a call to action. An idea or product is advertised, and viewers are meant to act accordingly based on prompts and cues included within the signage.
Wonder Woman is the most popular female comic-book superhero of all time and after June’s performance, it could be easily labeled the most popular female superhero movie of all time.
Engaging multiple senses has proven to be very profitable for most brands. They get to create an emotional connection with their customers and increase their bottom line. Consider this example: a credit card company reported a 70% increase in new accounts after introducing a credit card for millennials that was designed to inspire an emotional connection.
With 40 million millennials in the United States workforce today and almost 80 million in this age group altogether, employers need to hone their ability to connect with this segment effectively. Managers especially should care about motivating these workers and leveraging their impressive skillset. After all, this is a well-educated and highly tech-savvy group.
A digital lobby directory may very well be your visitors’ first point of contact when they enter your building. For this reason alone, it’s most important to have a well-designed directory that is not only visually appealing but also completely functional. Your digital lobby directory should be easy to read and interpret to land a good first impression with visitors.
Digital signage is an excellent way to create interest in your brand. However, an amateurish digital signage design can have the opposite impact – poor content design will turn away business and make customers less likely to return.
Companies have long used signage to highlight their people, promote products and publicize events. Traditionally, these profiles have been printed on paper and hung on a wall or a window display. This method, however, is far from ideal as it provides very limited flexibility in terms of creativity and visual appeal.
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