The Mvix Blog

Sell, Don’t Dwell: Optimize Downtime with Digital Signage for Banks

Ask most consumers about their biggest frustration with visiting their bank, and you’ll likely hear a similar answer across the board: The waiting!

Banks have become synonymous with waiting. It’s the reason online and mobile banking options have become so popular—people jump at the chance to get their banking done without waiting in a queue at a physical bank branch.

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Strengthening the Banker-Customer Relationship

Let’s reflect on the two points below:

According to Forrester, customer experience (CX) is a more powerful customer loyalty driver than price-value perception, specifically for banks and retailers. For banks, customer experience accounts for 55% of loyalty, and when taken together with price-value, the percent of loyalty goes up only slightly, to 56%.

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