Digital signage has been used to market and support retail establishments. It has also been used in restaurants and at large events. It’s matured into an engaging vehicle for communication which is the primary use for digital signage within a K-12 educational setting.
Versatile and web-ready, digital signs in schools allow all levels of K-12 and higher education institutions to provide relevant, timely information to students who readily give their attention to dynamic digital screens animated with colorful content that grabs and holds their attention.
Although more Americans are getting their high-school diplomas, fewer are enrolling in college. As a result, competition between universities trying to fill their classes has gotten tougher and more expensive. In fact, a 2016 study found that universities now spend on average $2,232 to recruit a single undergraduate student.
The ROI of digital signage for schools can’t be measured quantitatively; there are no marketing budgets to compare against revenue. Instead, the ROI of school-based digital signage is qualitative—meaning that it must be measured by assessing the entire range of benefits that digital signage brings to the school.
Schools are always grappling with budget restraints. There just isn’t enough money to go around so schools have to get creative to make up the gap.
With summer just around the corner and school grounds being empty, now is the time to plan for how to make extra money using existing resources. Schools can use their facilities to generate additional revenue and leverage digital signage to increase their profitability.
Most schools are hard up for money with budgets always strained: there are always expenses to account for, new equipment to purchase, educational resources to update… the list is endless.
Digitally-oriented Millennial students grew up in a world of technology.
Digital signage has been used to market and support retail establishments. It has also been used in restaurants and at large events. It’s matured into an engaging vehicle for communication which is the primary use for digital signage within a K-12 educational setting.
Digital signage for higher education appeals to the young, tech-savvy campus audience which makes it effective in facilitating learning. Students look to technology as a way to connect, and digital signage delivers by creating interactive experiences that are more sustainable.
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