Industries across the board have realized just how powerful digital signage can be, from its ability to reduce printing costs to improving employee communication. While nearly any industry can benefit from digital signage, today we’ll focus on three industries and their digital signage use cases: corporate, healthcare, and education.
K-12 schools and college campuses are more tech-savy than ever, and are using digital signage to educate students and improve communication. The benefits and use cases of digital signage in schools cover a wide range – from student communication to communicating with parents and teachers. Three common benefits and use cases include:
For any kind of mass communication, location is key to reaching your audience. The same goes for daily communications on digital signage screens in a school.
Here are the top 5 places to install digital signage in a school:
Digital signage has proven to be fast, flexible, and overall very fitting for real-time communication. In K-12 schools, it has a variety of uses including displaying menus in the cafeteria, showing announcements and event listings in common areas and for directories and wayfinding in lobbies.
Digital signage can also be used to keep students safe. Below are 7 ways to improve safety in schools using digital signage:
Digital signage has been used to market and support retail establishments. It has also been used in restaurants and at large events. It’s matured into an engaging vehicle for communication which is the primary use for digital signage within a K-12 educational setting.
Versatile and web-ready, digital signs in schools allow all levels of K-12 and higher education institutions to provide relevant, timely information to students who readily give their attention to dynamic digital screens animated with colorful content that grabs and holds their attention.
Although more Americans are getting their high-school diplomas, fewer are enrolling in college. As a result, competition between universities trying to fill their classes has gotten tougher and more expensive. In fact, a 2016 study found that universities now spend on average $2,232 to recruit a single undergraduate student.
The ROI of digital signage for schools can’t be measured quantitatively; there are no marketing budgets to compare against revenue. Instead, the ROI of school-based digital signage is qualitative—meaning that it must be measured by assessing the entire range of benefits that digital signage brings to the school.
Schools are always grappling with budget restraints. There just isn’t enough money to go around so schools have to get creative to make up the gap.
With summer just around the corner and school grounds being empty, now is the time to plan for how to make extra money using existing resources. Schools can use their facilities to generate additional revenue and leverage digital signage to increase their profitability.
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