Medical practices rarely have the resources to market themselves aggressively. Outside of basic promotions, most medical practice marketing involves direct communication about upcoming appointments, courtesy calls, and a few ads taken out in local news sources. When patients arrive in the waiting room, they’re greeted by a selection of bland magazines and television that do nothing to create a memorable or positive patient experience.
A recurring theme in parts one and two of our hospital digital signage series was the patient experience. This is an important metric to consider as the healthcare industry becomes more patient-centric and government payouts to hospitals grow to be dependent on patient satisfaction. Communication is at the core of the patient experience. In fact sometimes healing begins with simple communication that plots a clear path to healing and well-being.
In part 1 of our hospital digital signage series, we looked at how digital signage can mitigate communication inefficiencies that cost hospitals over $12 billion every year. This blog, part 2 of the series, will look at the cost-saving potential of digital signage when used for inventory management.
Proper inventory management in healthcare facilities can feel like walking a tightrope. It requires a delicate balance between having enough product to meet the demands of doctors and nurses, but not too much that it negatively impacts hospital budgets and space. With inventory management, hospitals want to have the lowest total cost of ownership while having the highest possible service levels.
Hospital digital signage has driven significant improvements in staff management, inventory management, and patient care. When all three are optimal, patient satisfaction is high. This is a KPI that hospitals should watch closely considering nearly $1 billion in payments to hospitals over the next year will be based in part on patient satisfaction.
Being a hospital patient is difficult under any circumstances during any time of the year, but it is especially tough during the holiday season. Instead of gift-shopping, planning favorite holiday recipes, or just spending time with family, patients find themselves discouraged about an upcoming surgery, recovery, or concerning diagnosis.
There’s certainly an argument to be made that achieving communication mastery is a challenge for any large organization. However, most organizations don’t function with patient lives hanging in the balance.
In fact, a recent GetApp survey indicated that effective employee communication is most crucial in the healthcare industry.
John Jantsch once said,
“Customer service is an opportunity to exceed your customer’s expectations.”
Digital signage is an avenue that could be used to achieve that goal in various markets. One such use-case is in healthcare.
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