As a commercial AV integrator, you surely know the value of digital signage and how it can benefit your clients and their businesses. In fact, it may cost them more by not having digital signage solutions in their place of business.
In the crowded space of digital signage solutions, picking one is becoming increasingly difficult. This is further complicated by the multitude of stakeholders with varying requirements – from marketing and communications to operational and most importantly, IT stipulations.
When investing in digital signage, one of the first decisions businesses must make is whether they want to use a free or subscription platform. Each has its advantages and drawbacks, and there’s no one perfect solution that fits all companies. Here’s a look at some of the differences between free and subscription digital signage.
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