Social media and digital signage are more alike than they might seem: both are designed to engage with customers, both offer channels for personalized communication and both can be integrated with each other to improve the experience of customers in your business.
Digital signage in movie theaters is replacing static posters and message boards that are no longer making a great impact on moviegoers or employees.
It is a dynamic messaging solution that combines visuals with data, through dynamic content widgets, to display content in visually arresting graphics. Such content includes movie posters, ads, concession stand menu boards, ticketing info, seating info etc.
Theater managers can leverage digital signage in the following ways to get a great ROI:
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